The nst blog

Organizational Values, Purpose & Culture are More Important Than Ever According to a 2022 Harris Poll, 82 percent of shoppers want a consumer brand’s values to align with their own. That same survey found that three quarters of shoppers have…

Puns have a long-standing history in marketing, advertising and public relations campaigns – and when done right can be a viral moment waiting to happen. If done poorly or without forethought, a brand can be the laughingstock of the internet….

A Reflection on a Notable PR Career and Advice to Those Taking the Reigns My last official day at Nuffer, Smith, Tucker Public Relations (NST) was March 31, 2023, eight years after merging Gable PR with NST on April 1,…

The online world is dominated by video content. In 2023, video is expected to account for 82.5% of all web traffic, making it the most popular type of content online. According to a recent Forbes article showcasing the top website…

As part of our ongoing monitoring of trends in advertising, email marketing and public relations, NST is always looking for new ways to help clients improve their call to action (CTA). In the digital age we live in, people are…

All people should have easy access to read, see and understand the content of your website. This basic belief is the foundation for website ADA compliance. For some people, it’s not as simple as opening a web browser, navigating to…

There’s no doubt NST has a long history in the San Diego community and in the communities in which we do business. Just about everywhere we go, we hear stories of how our company’s founders and previous leaders contributed in…

Reduce, reuse, recycle. These three words have been drilled into our heads since elementary school and continue to be at the forefront of conversations around the “plastics problem.” When juggling our busy daily routines, it can be hard to make…

In 2001, Jim Collins debunked the old adage “people are your biggest asset” by asserting not just any people will do. Rather, Collins argued that “the right people” are in fact what drive great organizations. With this philosophy in mind,…

Happy National Cocktail Day from the NST team to you! There’s nothing quite like a refreshing cocktail at the end of a long day. To celebrate, we’re sharing the team’s favorite cocktail recipes so you can sip along with us….

Tips and tricks for developers and coders alike *Disclaimer – this blog will likely only be understood by fellow coders, programmers and digital media managers. If you do not understand this blog, we don’t blame you. That’s why we hired…

Thanks to Google’s secrecy around how its algorithms work and rank sites in search results, there are countless myths and misconceptions around search engine optimization (SEO). At times it can feel overwhelming, especially if you’re unfamiliar with best practices. There…