The nst blog

When companies seek public relations support, their expectations may revolve around quick results or immediate return on investment (ROI). While some aspects of public relations can lend themselves to this approach, many PR strategies, like increasing brand awareness and establishing…

Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When…

Dylan Lomanto Joins Nuffer, Smith, Tucker as Government Relations and Public Affairs Specialist In support of growing client needs for government affairs and California agriculture industry connections, Nuffer, Smith, Tucker (NST) adds Dylan Lomanto as a government relations and public…

You’ve spent countless hours writing the web copy based on SEO best practices for your freshly designed and newly launched website using the latest and greatest accessible web technologies, and that’s great news! But your work is not done. It’s…

Crises come in all forms and sizes, from the nuisance lawsuit or customer complaints that go viral, to major cybersecurity breaches, sexual harassment issues, or other incidents that impact a community or take human lives. As strategic public relations professionals,…

As public relations professionals, one question we get a lot is, “what is public relations?” If you’ve watched any TV show or movie, your idea of PR is probably based off Samantha Jones from Sex and The City or Olivia…

When your team creates print and online content, does the imagery look cohesive and is the messaging and tone consistent? If not, it may be time for a style guide. A style guide (also known as a “brand book”) is…

Anja Riedel brings San Diego connections and insider market knowledge to region’s most established PR agency With expanded capabilities and increasing client needs, Nuffer, Smith, Tucker Public Relations (NST) adds Anja Riedel as an account executive to champion client programs…

At Nuffer, Smith, Tucker (NST), we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have…

At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…

At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…

One year ago this week is when most of us learned a significant shift in our daily lives was imminent. Businesses were shutting down. Schools closed. Panic shopping began and fear was palpable – but at NST, we were experiencing…