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![The Power of Puns hero image](https://nstpr.com/wp-content/uploads/2023/09/The-Power-of-Puns-Blog-v2.gif)
Pun Intended — When to Pun & When to Run
Puns have a long-standing history in marketing, advertising and public relations campaigns – and when done right can be a viral moment waiting to happen. If done poorly or without forethought, a brand can be the laughingstock of the internet….
![Tips for a Successful CTA](https://nstpr.com/wp-content/uploads/2023/04/hero-cta.jpg)
How to Write a CTA Worth Clicking On
As part of our ongoing monitoring of trends in advertising, email marketing and public relations, NST is always looking for new ways to help clients improve their call to action (CTA). In the digital age we live in, people are…
![Lessons From a Public Affairs Professional Turned PR Pro](https://nstpr.com/wp-content/uploads/2022/11/Kirsten-blog-image.jpg)
Lessons From a Public Affairs Professional Turned PR Pro
Recently, I experienced a huge career shift, both professionally and geographically. After spending a decade working in public affairs in Washington, D.C., I moved west to San Diego, landing at Nuffer, Smith, Tucker, an established and innovative public relations firm…
![Create action](https://nstpr.com/wp-content/uploads/2021/08/hero-create-action-02.png)
Create Action: 5 Tips to Effectively Communicate with Elected Officials
Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When…
![](https://nstpr.com/wp-content/uploads/2019/08/NS-083-V2-0819-Blog-Engaging_Elected_Leaders-1.png)
Cultivating Genuine Engagement with Elected Leaders
While most of California’s local elected officials serve only as part-time mayors and councilmembers, they are responsible for representing the interests of thousands of their fellow citizens and must educate themselves on a wide-range of policy issues. The challenge of…