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California Walnut Board and Commission Names Nuffer, Smith, Tucker Marketing & PR Agency of Record
The California Walnut Board (CWB) and California Walnut Commission (CWC), representing more than 4,600 California walnut growers, selected Nuffer, Smith, Tucker (NST) as its domestic marketing and public relations agency of record, effective January 1, 2025. In this role, NST…
Navigating Viral Moments: Smells Like WD-40
Every PR professional’s heart starts to race when they see that their client is trending on social media or all over the news. Why? Because a viral moment can feel like catching lightning in a bottle. You want to move…
Lesson 8: Surround Yourself with People Smarter Than You
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. Each year, Nuffer, Smith, Tucker facilitates a meeting called Food Foresight where we pull together the brightest minds in food and agriculture to talk…
Lesson 7: Fuel Your Passions to Find Inspiration
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. “I need a vacation” — we’ve all heard someone utter these words, usually in the midst of busy days and long “to do” lists. I’m…
Lesson 6: Use Strategy as Your Backbone
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. We’ve had the good fortune of working with companies that at times have been overflowing with ideas, many of them you might even consider…
Lesson 5: Get Your Hands Dirty
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. A learning and teaching culture has always been core to NST – and there is no better way to learn than to get your…
Lesson 4: Be humble. Be kind. Be a good friend.
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. While humility as a quality of successful business leaders has received increased attention over the last several years — along with the concept of…
Lesson 3: Empower and Invest in Others
NST’s New Learning Manifesto Continues Legacy of Mentorship This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. “What happens if we train them and they leave,” asked one agency leader to another. “What…
Cheers to 50 Years!
Thank You for Celebrating 50 Years of NST! Thank you to all the past and present NST team members, client partners and community leaders who helped us celebrate our 50th anniversary last week. San Diego Mayor Todd Gloria was in…
Lesson 2: Do The Right Thing
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. I remember sitting at an NST retreat during the early 2000s when our ethics committee – a subset of 20-something NSTers – presented a…
Better Together: The Relationship Between PR And Marketing
There used to be a time in our profession when you worked in marketing or public relations (PR), never both. The norm was to specialize in one or the other, fostering collaboration without crossing into each other’s domain. Each role…
Lesson 1: Go Deep Into Community
NST Announces 2024 Philanthropic Partner NST’s involvement in the community has been a critical part of our business for 50 years. When Bob Smith and Dave Nuffer first opened the doors to NST, they strategically decided to get involved in…