The nst blog

On behalf of NST client, the Citrus Pest & Disease Prevention Program (CPDPP), our team is charged with the Herculean task of educating roughly 40 million California residents about a deadly citrus tree disease called Huanglongbing (HLB) and the pest…

A new acquaintance of our firm recently commented on the uniqueness of Nuffer, Smith, Tucker both in its culture and approaches. I’m biased, for sure, but I happen to agree. Something special happens within our firm’s four walls, and to…

TikTok is the latest mobile app to take the internet – and world – by storm. Formerly known as the app musical.ly, TikTok is a short-form video app that prides itself on “mak[ing] every second count.” Released in the United…

Airport Authority Veteran Joins Agency as Director of Public Affairs and Government Relations Further developing its capability to deliver effective and meaningful government relations, strategic communications and public outreach for its clients, Michael Kulis joins Nuffer, Smith, Tucker as director…

Online usage is up with Millennial and Gen Z users, and YouTube, Instagram and Snapchat are the big winners. A May 2018 study conducted by Pew Research Center found that of U.S. teens ages 13-17, 85 percent of those surveyed…

Like the rest of the country, I’ve been drawn to the spectacle of the Fyre Festival documentaries on Hulu and Netflix. I wasn’t as familiar with the catastrophe of the “festival that never was,” so I was shocked at each…

The popularity of the Twitter meme took off in 2018. Twitter memes are tweet formats used by multiple accounts and are intended to relate to an audience, and usually make them laugh. Twitter users and popular brands such as Pop-Tarts, Target and others use this trend to generate engagement and entertain their followers. They take popular meme formats and change the wording to better fit their brand or products. This high engagement can result in social media success—but can brands become successful on Twitter by using humor and memes?

Agency Welcomes Creative Manager and Account Executive Further developing its capabilities to create effective and meaningful marketing communications, media relations, community relations, strategic planning and digital and social media campaigns for its clients, Nuffer, Smith, Tucker adds two new hires…

Continuing the agency’s legacy of involvement within the San Diego community, Nuffer, Smith, Tucker’s Managing Director Teresa Siles has been named to the San Diego Regional Chamber of Commerce’s board of directors and Vice President Price Adams was approved as…

It has been two years since I last wrote about the importance of defining an organizational purpose, or the end benefit to people or society at large. During that time, I’ve seen many people move from skeptics to supporters as…

Year over year, brands are spending more on influencer marketing campaigns. Even if you think you’re not familiar with an influencer campaign – you’ve likely been exposed to one. Brands partner with bloggers who create content for their blog, YouTube…

Social media platforms are constantly searching for the elusive advertising balance that keeps users, influencers and brands happy. Recently, several social media sites have made major changes that will significantly impact influencers and their brand partners. Take a look below…