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Personal Branding in a Digital World
Ensure your personal brand reflects your goals both online and in-person As a result of the COVID-19 pandemic, many of us have moved from working in-person to remotely and have relied more heavily on personal websites and social media networks…
Thought Leadership: How to Become a Trusted Industry Expert
When companies seek public relations support, their expectations may revolve around quick results or immediate return on investment (ROI). While some aspects of public relations can lend themselves to this approach, many PR strategies, like increasing brand awareness and establishing…
Create Action: 5 Tips to Effectively Communicate with Elected Officials
Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When…
Effective Presentations in the Digital Age
The National Institute of Mental Health estimates that more than 73% of adults are affected by a fear of public speaking. Despite that figure, you can’t escape presentations in public relations – even in the digital age. In fact, the…
PR for Nonprofits: Four Tips for Driving Value from Public Relations
At NST, we’ve had an opportunity to work with a number of nonprofit and community organizations throughout our more than 47 years in business. Our agency has been fortunate enough to support several leading mission-driven organizations, including the American Red…
The Lost Art of the Cover Letter
As businesses plan for office re-entry after more than a year and a half of remote work and a scaled back workforce, the need to find the right talent is more important than ever. Landing the job of your dreams…
Productivity vs. Efficiency. What Should PR Pros Aim For?
Have you looked at the clock during your workday and wondered how the day escaped you? Maybe you felt as though you couldn’t accomplish all that you had planned for that day, or even that there simply wasn’t enough time…
San Diego Union-Tribune Op-Ed from NST President and Partner Teresa Siles: San Diego businesses are eager to reopen. Here’s what they should keep in mind
The article below originally appeared as an Opinion-Editorial piece by NST President and Partner Teresa Siles in The San Diego Union-Tribune on Wednesday, June 16, 2021. With the elimination of the tiered system in California and low COVID-19 case rates,…
What New Grads Should Look for in the Job Search
“Find a real job,” they said. “It will be easy,” they said. Coming out of college and into the “real world,” where you have to find a “real job” in public relations can be intimidating. What if you can’t find…
Is it Time to Review Your Company Values?
Does your organization have company values? Do you know what they are? How often do you refer to them? If you can’t answer these questions definitively, it’s probably time to review them. If your company doesn’t have clearly defined values,…
Recognizing our Leaders – Price Adams
At Nuffer, Smith, Tucker (NST), we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have…
Recognizing our Leaders – Teresa Siles
At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…