The nst blog

At NST, we’ve had an opportunity to work with a number of nonprofit and community organizations throughout our more than 47 years in business. Our agency has been fortunate enough to support several leading mission-driven organizations, including the American Red…

As businesses plan for office re-entry after more than a year and a half of remote work and a scaled back workforce, the need to find the right talent is more important than ever. Landing the job of your dreams…

Have you looked at the clock during your workday and wondered how the day escaped you? Maybe you felt as though you couldn’t accomplish all that you had planned for that day, or even that there simply wasn’t enough time…

The article below originally appeared as an Opinion-Editorial piece by NST President and Partner Teresa Siles in The San Diego Union-Tribune on Wednesday, June 16, 2021. With the elimination of the tiered system in California and low COVID-19 case rates,…

As public relations professionals, one question we get a lot is, “what is public relations?” If you’ve watched any TV show or movie, your idea of PR is probably based off Samantha Jones from Sex and The City or Olivia…

“Find a real job,” they said. “It will be easy,” they said. Coming out of college and into the “real world,” where you have to find a “real job” in public relations can be intimidating. What if you can’t find…

Does your organization have company values? Do you know what they are? How often do you refer to them? If you can’t answer these questions definitively, it’s probably time to review them. If your company doesn’t have clearly defined values,…

At Nuffer, Smith, Tucker (NST), we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have…

At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…

At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…

One year ago this week is when most of us learned a significant shift in our daily lives was imminent. Businesses were shutting down. Schools closed. Panic shopping began and fear was palpable – but at NST, we were experiencing…

Before March 13, 2020, I spent three years, 36 months and 6,261 working hours within the four walls of Nuffer, Smith, Tucker (NST). That afternoon NST held a staff-wide meeting, where it was announced we would be working from home…