The nst blog

hero nst bernays 2023

Nuffer, Smith, Tucker Earns Six PRSA Edward L. Bernays Awards

  November 13, 2023

Continuing to redefine public relations through campaigns that resonate across diverse industries and audiences, NST was honored with six awards at the San Diego and Imperial Counties Public Relations Society of America (PRSA) 2023 Edward L. Bernays awards, including the…

Teresa Siles

NST President Teresa Siles in The San Diego Union-Tribune

  October 5, 2023

Organizational Values, Purpose & Culture are More Important Than Ever According to a 2022 Harris Poll, 82 percent of shoppers want a consumer brand’s values to align with their own. That same survey found that three quarters of shoppers have…

The Power of Puns hero image

Pun Intended — When to Pun & When to Run

  September 7, 2023

Puns have a long-standing history in marketing, advertising and public relations campaigns – and when done right can be a viral moment waiting to happen. If done poorly or without forethought, a brand can be the laughingstock of the internet….

Education vs Experience

Education vs. Experience: Three Misconceptions Dispelled by Actually Working in PR

  August 2, 2023

According to the Muck Rack State of PR Report 2023, more than half of public relations pros think the term “public relations” needs to be defined more broadly. As public relations practices have evolved past traditional areas of scope, PR…

Combatting Misinformation for a More Informed Society

Combatting Misinformation for a More Informed Society

  July 19, 2023

In the digital age, we are constantly bombarded with information from an array of sources. While the media plays a crucial role in keeping us informed, it is also largely susceptible to misinformation, which can lead to widespread confusion, polarization,…

The Art of the Pitch

The Art of the Pitch: Embargo and Exclusive Pitching

  May 8, 2023

To embargo pitch or exclusive pitch, that is the question. Essentially, an embargo pitch is sharing information with a journalist before it becomes public knowledge, under the agreement that the journalist won’t publish the news before a certain date. An…

Tom Gable Retirement

Tom Gable Retires from Nuffer, Smith, Tucker

  April 25, 2023

A Reflection on a Notable PR Career and Advice to Those Taking the Reigns My last official day at Nuffer, Smith, Tucker Public Relations (NST) was March 31, 2023, eight years after merging Gable PR with NST on April 1,…

Tips for a Successful CTA

How to Write a CTA Worth Clicking On

  April 18, 2023

As part of our ongoing monitoring of trends in advertising, email marketing and public relations, NST is always looking for new ways to help clients improve their call to action (CTA). In the digital age we live in, people are…

‘Make Things Better’ Initiative

Living Our Purpose with ‘Make Things Better’ Initiative

  March 1, 2023

There’s no doubt NST has a long history in the San Diego community and in the communities in which we do business. Just about everywhere we go, we hear stories of how our company’s founders and previous leaders contributed in…

5 Reasons to Invest in PR Recession

5 Reasons to Invest in PR During a Recession

  January 25, 2023

Recession, depression, economic crisis … whatever the term, pundits have been sounding the alarm over a looming downturn in the U.S. economy, which has started to reverberate through corporate America. And when potential profits are at stake, many organizations begin…

NST Blog Lesson-Learned

Lesson Learned – Come Prepared with Solutions

  January 4, 2023

Everybody makes mistakes … everybody has those days … According to Harvard Business Review (and Hannah Montana) everybody makes mistakes – but they don’t have to be career limiting. No matter your experience level, you’re going to make mistakes in…

Authentic Connections with your Audience hero image

Authentic Connections with your Audience

  November 9, 2022

The White House recently invited several TikTok influencers with a combined following of more than 67 million to Washington D.C. in an effort to encourage young voters to turn out to the polls ahead of the election on November 8th….

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