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Special Report: COVID-19 Is The Pandemic We Worried About
For years, the Food Foresight panel – and scientists and health professionals across the globe – warned it would happen: a pandemic capable of bringing the health of people and economies worldwide to their knees. COVID-19 has been the shock…
As Reputation Drives Company Value, PR Deserves a Broader Role
A recent report by global PR firm Weber Shandwick quantified a belief long preached by PR practitioners around the globe – reputation is (nearly) everything. In the “State of Corporate Reputation” report, the authors noted “corporate reputation is an invaluable…
How to Make a National Media Story Work Locally
Public relations professionals often hope a local story they are pitching makes national news. On some occasions, the opposite situation presents itself and we are challenged to make a national story work locally in order to be more effective at…
[Media] Pitch Perfect
Important things to remember when formulating your pitch As communications professionals, we understand the importance of a strong media pitch and outreach plan. In today’s information-heavy world, it’s important for organizations to set themselves apart by expanding their reach and…
Making the Most of an On-Location Media Event
On behalf of NST client, the Citrus Pest & Disease Prevention Program (CPDPP), our team is charged with the Herculean task of educating roughly 40 million California residents about a deadly citrus tree disease called Huanglongbing (HLB) and the pest…
How Will Farms, Food Business React to Disruption?
This article originally appeared in California Farm Bureau Federation’s Ag Alert. If there’s a term describing business in the second decade of the 21st century, it’s “disruption.” Entrepreneurs uncovering untapped needs and creating new ones, combined with technological innovations that…
The Secret is Out: Organizational Purpose Provides Benefits Beyond Altruism
It has been two years since I last wrote about the importance of defining an organizational purpose, or the end benefit to people or society at large. During that time, I’ve seen many people move from skeptics to supporters as…
Button Up Your Influencer Marketing Partnerships
Year over year, brands are spending more on influencer marketing campaigns. Even if you think you’re not familiar with an influencer campaign – you’ve likely been exposed to one. Brands partner with bloggers who create content for their blog, YouTube…
Nuffer, Smith, Tucker Celebrates National Agriculture Day, March 20
Every year, National Agriculture Day recognizes and celebrates the contributions of the agriculture industry – a sector near and dear to our hearts at Nuffer, Smith, Tucker. While organizations from a variety of industries have benefited from NST’s knowledge and…