The nst blog

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What is a Style Guide and Why Do You Need One?

  May 10, 2021

When your team creates print and online content, does the imagery look cohesive and is the messaging and tone consistent? If not, it may be time for a style guide. A style guide (also known as a “brand book”) is…

Aubrey Job Search Blog

What New Grads Should Look for in the Job Search

  April 30, 2021

“Find a real job,” they said. “It will be easy,” they said. Coming out of college and into the “real world,” where you have to find a “real job” in public relations can be intimidating. What if you can’t find…

Anja Riedel

NST Adds Local Firepower with New Team Member

  April 20, 2021

Anja Riedel brings San Diego connections and insider market knowledge to region’s most established PR agency With expanded capabilities and increasing client needs, Nuffer, Smith, Tucker Public Relations (NST) adds Anja Riedel as an account executive to champion client programs…

MLB All-Star Game

Is it Time to Review Your Company Values?

  April 14, 2021

Does your organization have company values? Do you know what they are? How often do you refer to them? If you can’t answer these questions definitively, it’s probably time to review them. If your company doesn’t have clearly defined values,…

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A Recipe for Creating Accessible Web Content

  March 10, 2021

You’ve written an informative, compelling, and all-around awesome piece of digital content. You featured stunning photos and followed all the best practices for SEO to get users to visit your website. A good story, a dash of great visuals, and…

Make ‘WFH’ Work Better for You

Make ‘WFH’ Work Better for You

  March 5, 2021

Before March 13, 2020, I spent three years, 36 months and 6,261 working hours within the four walls of Nuffer, Smith, Tucker (NST). That afternoon NST held a staff-wide meeting, where it was announced we would be working from home…

Target Audience. Digital Marketing and Advertising Concept

Three Times When It Pays to Invest in Research

  February 23, 2021

As the reverberations of the COVID-19 pandemic continue to impact businesses big and small, many organizations are looking for ways to tighten their marketing and communications budgets. While research projects intended to support or track progress of key company efforts…

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COVID-19 and the Broadcast Media

  February 18, 2021

As the world turned upside-down in 2020, your local morning show probably started to shift from interviews filled with glitz and glam to individuals of all industries Zooming in from their living rooms. The broadcast media, typically in the thick…

How-2020-Changed-Superbowl-LV-Advertising-blog

How 2020 Changed Super Bowl LV Advertising

  February 12, 2021

Every year the Super Bowl not only brings iconic football to our screens, but iconic commercials as well – and this year was no different. 2020 was largely defined by a social justice movement and the COVID-19 pandemic, which changed…

creating-an-authentic-brand-voice

Creating an Authentic Brand Voice

  February 5, 2021

It’s no secret that consumers are increasingly discerning about the brands and companies that win their business and purposeful companies that openly share their values and personality often create stronger relationships with their key stakeholders. Audiences want to trust brands…

PR Internship

4 Tips to Get the Most from Your PR Internship

  January 20, 2021

Congratulations, you’ve landed your first PR internship! Now what? I spent the last six months as an intern with San Diego’s most storied PR agency, Nuffer Smith Tucker, leaving me with a fantastic experience complete with “ah-ha” lightbulb moments and…

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SEO Didn’t Die, It Evolved – New SEO Best Practices For 2021

  January 14, 2021

Search engine optimization (SEO) has come a long way since the old days of keyword stuffing and link purchasing. As algorithms get smarter and search engines rely more heavily on artificial intelligence, it is important to adjust your SEO strategy…

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