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Fyre Festival and the Power of Influencers
Like the rest of the country, I’ve been drawn to the spectacle of the Fyre Festival documentaries on Hulu and Netflix. I wasn’t as familiar with the catastrophe of the “festival that never was,” so I was shocked at each…
Twitter Talk
The popularity of the Twitter meme took off in 2018. Twitter memes are tweet formats used by multiple accounts and are intended to relate to an audience, and usually make them laugh. Twitter users and popular brands such as Pop-Tarts, Target and others use this trend to generate engagement and entertain their followers. They take popular meme formats and change the wording to better fit their brand or products. This high engagement can result in social media success—but can brands become successful on Twitter by using humor and memes?
NST Wins Seven Edward L. Bernays Awards for Work with WD-40 Company, California Citrus Mutual and Ronald McDonald House Charities of San Diego
Agency Recognized for Consumer Product Marketing, Blogger Campaigns, Media Relations, Research, Direct Mail and Publications Thanks to its strategic and creative approach to public relations, Nuffer, Smith, Tucker took home seven awards from the 2018 Edward L. Bernays Mark of…
Report Finds Employees a Top Priority of Business Leaders
In the world of public relations, there is an important stakeholder group that sometimes gets overshadowed by customers, public officials and shareholders: employees. But that could be changing, as CEOs and CMOs representing businesses across the globe see retaining quality…
NST and the Port of San Diego Recognized by Statewide PIOs for Port Master Plan Update
In our work to redefine public relations, we consider ourselves lucky to have consistently partnered with clients who are equally dedicated to thinking outside of the box to achieve ambitious goals. One of those clients is the Port of San…
A Framework for Public Relations Measurement
Public relations is a notoriously difficult field in which to quantify success. After all, public relations practitioners are in the business of cultivating relationships and building trust, which are difficult metrics to measure. In order to prove value to the…
Data Breach Equals Trust Breach
We live in a confusing time when it comes to data privacy and security. While many of us want more protection and security, surveys have shown that people are willing to give that up if they understand the end benefit…
Big Changes on Social Media
Social media platforms are constantly searching for the elusive advertising balance that keeps users, influencers and brands happy. Recently, several social media sites have made major changes that will significantly impact influencers and their brand partners. Take a look below…
Variety is the Spice of Agency Life
When I graduated from Gonzaga University in 2016, I had the vision of landing a corporate or nonprofit public relations job because I wanted to be passionate about the work I was doing. Fast forward to now, and here I…