The nst blog

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How to Get Verified on Facebook and Instagram

  November 25, 2019

Is your company or brand longing for a blue check mark online? In today’s day and age, brand recognition is everything. Influencers, brands and public figures want to stand out and be the best – and the coveted blue check…

How to Make a National Media Story Work Locally

  September 23, 2019

Public relations professionals often hope a local story they are pitching makes national news. On some occasions, the opposite situation presents itself and we are challenged to make a national story work locally in order to be more effective at…

[Media] Pitch Perfect

  August 15, 2019

Important things to remember when formulating your pitch As communications professionals, we understand the importance of a strong media pitch and outreach plan. In today’s information-heavy world, it’s important for organizations to set themselves apart by expanding their reach and…

Cultivating Genuine Engagement with Elected Leaders

  August 6, 2019

While most of California’s local elected officials serve only as part-time mayors and councilmembers, they are responsible for representing the interests of thousands of their fellow citizens and must educate themselves on a wide-range of policy issues. The challenge of…

Making the Most of an On-Location Media Event

  April 10, 2019

On behalf of NST client, the Citrus Pest & Disease Prevention Program (CPDPP), our team is charged with the Herculean task of educating roughly 40 million California residents about a deadly citrus tree disease called Huanglongbing (HLB) and the pest…

The Latest App Sensation: TikTok

The Latest App Sensation: TikTok

  March 19, 2019

TikTok is the latest mobile app to take the internet – and world – by storm. Formerly known as the app musical.ly, TikTok is a short-form video app that prides itself on “mak[ing] every second count.” Released in the United…

Millennial and Gen Zers Choose YouTube, Instagram and Snapchat

Millennial and Gen Zers Choose YouTube, Instagram and Snapchat

  January 29, 2019

Online usage is up with Millennial and Gen Z users, and YouTube, Instagram and Snapchat are the big winners. A May 2018 study conducted by Pew Research Center found that of U.S. teens ages 13-17, 85 percent of those surveyed…

Fyre Festival and the Power of Influencers

Fyre Festival and the Power of Influencers

  January 28, 2019

Like the rest of the country, I’ve been drawn to the spectacle of the Fyre Festival documentaries on Hulu and Netflix. I wasn’t as familiar with the catastrophe of the “festival that never was,” so I was shocked at each…

Twitter Talk

Twitter Talk

  December 17, 2018

The popularity of the Twitter meme took off in 2018. Twitter memes are tweet formats used by multiple accounts and are intended to relate to an audience, and usually make them laugh. Twitter users and popular brands such as Pop-Tarts, Target and others use this trend to generate engagement and entertain their followers. They take popular meme formats and change the wording to better fit their brand or products. This high engagement can result in social media success—but can brands become successful on Twitter by using humor and memes?

The Secret is Out: Organizational Purpose Provides Benefits Beyond Altruism

The Secret is Out: Organizational Purpose Provides Benefits Beyond Altruism

  July 11, 2018

It has been two years since I last wrote about the importance of defining an organizational purpose, or the end benefit to people or society at large. During that time, I’ve seen many people move from skeptics to supporters as…

Button Up Your Influencer Marketing Partnerships

Button Up Your Influencer Marketing Partnerships

  July 8, 2018

Year over year, brands are spending more on influencer marketing campaigns. Even if you think you’re not familiar with an influencer campaign – you’ve likely been exposed to one. Brands partner with bloggers who create content for their blog, YouTube…

Data Breach Equals Trust Breach

Data Breach Equals Trust Breach

  March 29, 2018

We live in a confusing time when it comes to data privacy and security. While many of us want more protection and security, surveys have shown that people are willing to give that up if they understand the end benefit…

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