The nst blog

NST and the Port of San Diego Recognized by Statewide PIOs for Port Master Plan Update

NST and the Port of San Diego Recognized by Statewide PIOs for Port Master Plan Update

  August 1, 2018

In our work to redefine public relations, we consider ourselves lucky to have consistently partnered with clients who are equally dedicated to thinking outside of the box to achieve ambitious goals. One of those clients is the Port of San…

Nuffer, Smith, Tucker Amps Up Role Of Service Within San Diego Community

Nuffer, Smith, Tucker Amps Up Role Of Service Within San Diego Community

  July 17, 2018

Continuing the agency’s legacy of involvement within the San Diego community, Nuffer, Smith, Tucker’s Managing Director Teresa Siles has been named to the San Diego Regional Chamber of Commerce’s board of directors and Vice President Price Adams was approved as…

The Secret is Out: Organizational Purpose Provides Benefits Beyond Altruism

The Secret is Out: Organizational Purpose Provides Benefits Beyond Altruism

  July 11, 2018

It has been two years since I last wrote about the importance of defining an organizational purpose, or the end benefit to people or society at large. During that time, I’ve seen many people move from skeptics to supporters as…

Button Up Your Influencer Marketing Partnerships

Button Up Your Influencer Marketing Partnerships

  July 8, 2018

Year over year, brands are spending more on influencer marketing campaigns. Even if you think you’re not familiar with an influencer campaign – you’ve likely been exposed to one. Brands partner with bloggers who create content for their blog, YouTube…

A Framework for Public Relations Measurement

A Framework for Public Relations Measurement

  June 7, 2018

Public relations is a notoriously difficult field in which to quantify success. After all, public relations practitioners are in the business of cultivating relationships and building trust, which are difficult metrics to measure. In order to prove value to the…

Data Breach Equals Trust Breach

Data Breach Equals Trust Breach

  March 29, 2018

We live in a confusing time when it comes to data privacy and security. While many of us want more protection and security, surveys have shown that people are willing to give that up if they understand the end benefit…

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Variety is the Spice of Agency Life

  March 7, 2018

When I graduated from Gonzaga University in 2016, I had the vision of landing a corporate or nonprofit public relations job because I wanted to be passionate about the work I was doing. Fast forward to now, and here I…

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