The nst blog

Report Finds Employees a Top Priority of Business Leaders

Report Finds Employees a Top Priority of Business Leaders

  August 22, 2018

In the world of public relations, there is an important stakeholder group that sometimes gets overshadowed by customers, public officials and shareholders: employees. But that could be changing, as CEOs and CMOs representing businesses across the globe see retaining quality…

NST and the Port of San Diego Recognized by Statewide PIOs for Port Master Plan Update

NST and the Port of San Diego Recognized by Statewide PIOs for Port Master Plan Update

  August 1, 2018

In our work to redefine public relations, we consider ourselves lucky to have consistently partnered with clients who are equally dedicated to thinking outside of the box to achieve ambitious goals. One of those clients is the Port of San…

Nuffer, Smith, Tucker Amps Up Role Of Service Within San Diego Community

Nuffer, Smith, Tucker Amps Up Role Of Service Within San Diego Community

  July 17, 2018

Continuing the agency’s legacy of involvement within the San Diego community, Nuffer, Smith, Tucker’s Managing Director Teresa Siles has been named to the San Diego Regional Chamber of Commerce’s board of directors and Vice President Price Adams was approved as…

A Framework for Public Relations Measurement

A Framework for Public Relations Measurement

  June 7, 2018

Public relations is a notoriously difficult field in which to quantify success. After all, public relations practitioners are in the business of cultivating relationships and building trust, which are difficult metrics to measure. In order to prove value to the…

Data Breach Equals Trust Breach

Data Breach Equals Trust Breach

  March 29, 2018

We live in a confusing time when it comes to data privacy and security. While many of us want more protection and security, surveys have shown that people are willing to give that up if they understand the end benefit…

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Big Changes on Social Media

  March 23, 2018

Social media platforms are constantly searching for the elusive advertising balance that keeps users, influencers and brands happy. Recently, several social media sites have made major changes that will significantly impact influencers and their brand partners. Take a look below…

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Variety is the Spice of Agency Life

  March 7, 2018

When I graduated from Gonzaga University in 2016, I had the vision of landing a corporate or nonprofit public relations job because I wanted to be passionate about the work I was doing. Fast forward to now, and here I…

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