The nst blog

Crises come in all forms and sizes, from the nuisance lawsuit or customer complaints that go viral, to major cybersecurity breaches, sexual harassment issues, or other incidents that impact a community or take human lives. As strategic public relations professionals,…

When your team creates print and online content, does the imagery look cohesive and is the messaging and tone consistent? If not, it may be time for a style guide. A style guide (also known as a “brand book”) is…

“Find a real job,” they said. “It will be easy,” they said. Coming out of college and into the “real world,” where you have to find a “real job” in public relations can be intimidating. What if you can’t find…

Does your organization have company values? Do you know what they are? How often do you refer to them? If you can’t answer these questions definitively, it’s probably time to review them. If your company doesn’t have clearly defined values,…

You’ve written an informative, compelling, and all-around awesome piece of digital content. You featured stunning photos and followed all the best practices for SEO to get users to visit your website. A good story, a dash of great visuals, and…

Before March 13, 2020, I spent three years, 36 months and 6,261 working hours within the four walls of Nuffer, Smith, Tucker (NST). That afternoon NST held a staff-wide meeting, where it was announced we would be working from home…

As the reverberations of the COVID-19 pandemic continue to impact businesses big and small, many organizations are looking for ways to tighten their marketing and communications budgets. While research projects intended to support or track progress of key company efforts…

It’s no secret that consumers are increasingly discerning about the brands and companies that win their business and purposeful companies that openly share their values and personality often create stronger relationships with their key stakeholders. Audiences want to trust brands…

Congratulations, you’ve landed your first PR internship! Now what? I spent the last six months as an intern with San Diego’s most storied PR agency, Nuffer Smith Tucker, leaving me with a fantastic experience complete with “ah-ha” lightbulb moments and…

Search engine optimization (SEO) has come a long way since the old days of keyword stuffing and link purchasing. As algorithms get smarter and search engines rely more heavily on artificial intelligence, it is important to adjust your SEO strategy…

Each year the team of lexicographers, linguists and language technologists at Oxford Languages, the publisher of the Oxford English Dictionary, collect and explore “evidence-based data” to understand the year’s developments in language. The most popular outcome from this linguistic exploration…

There is light at the end of the COVID-19 tunnel for many individuals and businesses, and it takes the form of vaccines with high marks for effectiveness. And while science is giving us much to be excited about, we’re far…