The nst blog

News Literacy

News Literacy: When Sharing Does Not = Caring

  March 22, 2022

As purveyors of news, all of us in the PR industry have a responsibility to help make the world more news-literate. We must stamp out mis- and disinformation and fake news and shine a spotlight on fact-based journalism. But how?…

code tips

Code Smarter; Not Harder

  March 11, 2022

Tips and tricks for developers and coders alike *Disclaimer – this blog will likely only be understood by fellow coders, programmers and digital media managers. If you do not understand this blog, we don’t blame you. That’s why we hired…

SEO Myths

SEO: Myth vs. Fact

  November 15, 2021

Thanks to Google’s secrecy around how its algorithms work and rank sites in search results, there are countless myths and misconceptions around search engine optimization (SEO). At times it can feel overwhelming, especially if you’re unfamiliar with best practices. There…

Farm to Corporate Table

Farm to Corporate Table: Business Practices Grown on A Walnut Farm

  November 8, 2021

Growing up on my family walnut farm in Hollister, California, I was oblivious to the unrelenting challenges my father faced each harvest year. From unknown weather conditions or water availability to external market factors, farming is arguably one of the…

thought leadership: how to become a trusted industry expert

Thought Leadership: How to Become a Trusted Industry Expert

  September 1, 2021

When companies seek public relations support, their expectations may revolve around quick results or immediate return on investment (ROI). While some aspects of public relations can lend themselves to this approach, many PR strategies, like increasing brand awareness and establishing…

Analytics dashboards

7 Key Metrics to Measure in Google Analytics

  June 11, 2021

You’ve spent countless hours writing the web copy based on SEO best practices for your freshly designed and newly launched website using the latest and greatest accessible web technologies, and that’s great news! But your work is not done. It’s…

Image shows the words Calm/Panic on wood blocks

Ten ‘Landmines’ to Navigate Before Your Next Crisis

  June 3, 2021

Crises come in all forms and sizes, from the nuisance lawsuit or customer complaints that go viral, to major cybersecurity breaches, sexual harassment issues, or other incidents that impact a community or take human lives. As strategic public relations professionals,…

basic relationships

Public Relations 101: Building and Maintaining Relationships

  May 26, 2021

As public relations professionals, one question we get a lot is, “what is public relations?” If you’ve watched any TV show or movie, your idea of PR is probably based off Samantha Jones from Sex and The City or Olivia…

Hero image what is a style guide and why do you need one

What is a Style Guide and Why Do You Need One?

  May 10, 2021

When your team creates print and online content, does the imagery look cohesive and is the messaging and tone consistent? If not, it may be time for a style guide. A style guide (also known as a “brand book”) is…

Price Adams

Recognizing our Leaders – Price Adams

  April 9, 2021

At Nuffer, Smith, Tucker (NST), we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have…

Teresa Siles

Recognizing our Leaders – Teresa Siles

  April 2, 2021

At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…

Mary Correia-Moreno

Recognizing our Leaders – Mary Correia-Moreno

  March 26, 2021

At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…

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