The nst blog

The National Institute of Mental Health estimates that more than 73% of adults are affected by a fear of public speaking. Despite that figure, you can’t escape presentations in public relations – even in the digital age. In fact, the…

At NST, we’ve had an opportunity to work with a number of nonprofit and community organizations throughout our more than 47 years in business. Our agency has been fortunate enough to support several leading mission-driven organizations, including the American Red…

As businesses plan for office re-entry after more than a year and a half of remote work and a scaled back workforce, the need to find the right talent is more important than ever. Landing the job of your dreams…

Have you looked at the clock during your workday and wondered how the day escaped you? Maybe you felt as though you couldn’t accomplish all that you had planned for that day, or even that there simply wasn’t enough time…

The article below originally appeared as an Opinion-Editorial piece by NST President and Partner Teresa Siles in The San Diego Union-Tribune on Wednesday, June 16, 2021. With the elimination of the tiered system in California and low COVID-19 case rates,…

You’ve spent countless hours writing the web copy based on SEO best practices for your freshly designed and newly launched website using the latest and greatest accessible web technologies, and that’s great news! But your work is not done. It’s…

Crises come in all forms and sizes, from the nuisance lawsuit or customer complaints that go viral, to major cybersecurity breaches, sexual harassment issues, or other incidents that impact a community or take human lives. As strategic public relations professionals,…

As public relations professionals, one question we get a lot is, “what is public relations?” If you’ve watched any TV show or movie, your idea of PR is probably based off Samantha Jones from Sex and The City or Olivia…

When your team creates print and online content, does the imagery look cohesive and is the messaging and tone consistent? If not, it may be time for a style guide. A style guide (also known as a “brand book”) is…

“Find a real job,” they said. “It will be easy,” they said. Coming out of college and into the “real world,” where you have to find a “real job” in public relations can be intimidating. What if you can’t find…

Does your organization have company values? Do you know what they are? How often do you refer to them? If you can’t answer these questions definitively, it’s probably time to review them. If your company doesn’t have clearly defined values,…

You’ve written an informative, compelling, and all-around awesome piece of digital content. You featured stunning photos and followed all the best practices for SEO to get users to visit your website. A good story, a dash of great visuals, and…