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How to Get Verified on Facebook and Instagram
Is your company or brand longing for a blue check mark online? In today’s day and age, brand recognition is everything. Influencers, brands and public figures want to stand out and be the best – and the coveted blue check…
Our Vision: Redefining PR
At Nuffer, Smith, Tucker, we’ve got our sights set on a vision to redefine the public relations industry. This means helping others abandon the perception of public relations as a wheel of propaganda, churning and burning self-serving, bias-driven news releases….
How to Make a National Media Story Work Locally
Public relations professionals often hope a local story they are pitching makes national news. On some occasions, the opposite situation presents itself and we are challenged to make a national story work locally in order to be more effective at…
An Internship Worth Your Time
Are you looking for an internship that goes beyond morning coffee runs and basic office work? The Nuffer, Smith, Tucker internship program provides young professionals a hands-on opportunity to learn the fundamentals of the public relations industry. Part of the…
Using a PSA to Drive Action
A public service announcement (PSA) is traditionally a video or audio clip that is disseminated by local broadcast news stations free of charge with the ultimate goal of raising awareness toward a concern or changing public attitude, behavior or perceptions…
[Media] Pitch Perfect
Important things to remember when formulating your pitch As communications professionals, we understand the importance of a strong media pitch and outreach plan. In today’s information-heavy world, it’s important for organizations to set themselves apart by expanding their reach and…
Making the Most of an On-Location Media Event
On behalf of NST client, the Citrus Pest & Disease Prevention Program (CPDPP), our team is charged with the Herculean task of educating roughly 40 million California residents about a deadly citrus tree disease called Huanglongbing (HLB) and the pest…
The Latest App Sensation: TikTok
TikTok is the latest mobile app to take the internet – and world – by storm. Formerly known as the app musical.ly, TikTok is a short-form video app that prides itself on “mak[ing] every second count.” Released in the United…
Does Your Company or Brand Add Value?
Would anyone care if your company or brand ceased to exist? Statistically – probably not. According to a recent study shared by AdWeek, participants said they wouldn’t care if 77 percent of brands went away. So, how do you ensure…
Ready to Visually Re-brand?
At some point, companies may take a look at their current visual branding and think “this doesn’t really reflect who we are anymore.” They may have hobbled along with a just-OK logo, but realized its shortcomings over time. Or maybe the company…
The Art of Meeting Facilitation: Tips for Facilitating Productive Conversations
Meeting facilitation is no easy task, especially when working with a group of divergent stakeholders. And even within a group of closely aligned individuals, a meeting may be subject to a variety of challenges from the microphone hog to the…
Millennial and Gen Zers Choose YouTube, Instagram and Snapchat
Online usage is up with Millennial and Gen Z users, and YouTube, Instagram and Snapchat are the big winners. A May 2018 study conducted by Pew Research Center found that of U.S. teens ages 13-17, 85 percent of those surveyed…