The nst blog

Tips and tricks for developers and coders alike *Disclaimer – this blog will likely only be understood by fellow coders, programmers and digital media managers. If you do not understand this blog, we don’t blame you. That’s why we hired…

It’s no secret that the Super Bowl is one of the biggest television events of the year. And while the results of the big game might have mattered most to the fans and players of the Los Angeles Rams as…

How stable are the social networks we spend so much time and money working with? Over the past six months, we’ve seen a spike in brands taking a stand against social media platforms and their practices. We’ve also seen serious…

TikTok is the newest addition to the social media scene and it’s taking the world by storm. In just four short years, TikTok has amassed 1 billion monthly active users – surpassing Twitter, Telegram, Reddit, Pinterest and Snapchat. With users…

Thanks to Google’s secrecy around how its algorithms work and rank sites in search results, there are countless myths and misconceptions around search engine optimization (SEO). At times it can feel overwhelming, especially if you’re unfamiliar with best practices. There…

Growing up on my family walnut farm in Hollister, California, I was oblivious to the unrelenting challenges my father faced each harvest year. From unknown weather conditions or water availability to external market factors, farming is arguably one of the…

Does your integrated communications campaign take a holistic outreach approach? If you didn’t get BINGO, reach out to NST Today! In public relations, earned media – content created by a third-party source that is not paid – is often at…

From restaurant menus to advertisements, this evolving technology doesn’t seem to be slowing down As we enter the final months of 2021, it’s safe to say that most of us have utilized QR codes more in the last 18 months…

Social media has become one of the most common means of communication for many, and for some, a catalyst to business success. According to Pew Research Center, just 5% of American adults used at least one social media platform in…

Is your blog not living up to its full potential? Or maybe you’ve been putting off starting one out of fear you can’t keep it up? We recognize that using a blog to connect with your audience may not be…

You’ve spent countless hours writing the web copy based on SEO best practices for your freshly designed and newly launched website using the latest and greatest accessible web technologies, and that’s great news! But your work is not done. It’s…

Crises come in all forms and sizes, from the nuisance lawsuit or customer complaints that go viral, to major cybersecurity breaches, sexual harassment issues, or other incidents that impact a community or take human lives. As strategic public relations professionals,…