The nst blog

The last few years, filled with political turmoil, increased conversations around race and representation, growing use of social media for business purposes, and an ever-increasing expectation for brand transparency, made way for cancel culture as a permanent staple in our…

Growing up on my family walnut farm in Hollister, California, I was oblivious to the unrelenting challenges my father faced each harvest year. From unknown weather conditions or water availability to external market factors, farming is arguably one of the…

Nuffer, Smith, Tucker is set on redefining the role of public relations as something bigger, greater and more meaningful than its traditional definition. One way that we do this is by getting away from our desks (when we’re not working…

Ensure your personal brand reflects your goals both online and in-person As a result of the COVID-19 pandemic, many of us have moved from working in-person to remotely and have relied more heavily on personal websites and social media networks…

Elise Frankel Shares a Behind the Scenes Look at Starting as an Account Coordinator in June 2021 Like many recent grads, spending my last year and a half of college 100% online was a far cry from my original five-year…

When companies seek public relations support, their expectations may revolve around quick results or immediate return on investment (ROI). While some aspects of public relations can lend themselves to this approach, many PR strategies, like increasing brand awareness and establishing…

Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When…

The National Institute of Mental Health estimates that more than 73% of adults are affected by a fear of public speaking. Despite that figure, you can’t escape presentations in public relations – even in the digital age. In fact, the…

Is your blog not living up to its full potential? Or maybe you’ve been putting off starting one out of fear you can’t keep it up? We recognize that using a blog to connect with your audience may not be…

At NST, we’ve had an opportunity to work with a number of nonprofit and community organizations throughout our more than 47 years in business. Our agency has been fortunate enough to support several leading mission-driven organizations, including the American Red…

Dylan Lomanto Joins Nuffer, Smith, Tucker as Government Relations and Public Affairs Specialist In support of growing client needs for government affairs and California agriculture industry connections, Nuffer, Smith, Tucker (NST) adds Dylan Lomanto as a government relations and public…

As public relations professionals, one question we get a lot is, “what is public relations?” If you’ve watched any TV show or movie, your idea of PR is probably based off Samantha Jones from Sex and The City or Olivia…