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Networking in the Pandemic Age

  January 14, 2022

The pandemic fundamentally changed how the San Diego business community behaves, communicates and interacts with each other. So how do you network? Manage your digital presence.

Diversify Your Social Media Strategy

Diversify Your Social Media Strategy

  January 7, 2022

How stable are the social networks we spend so much time and money working with? Over the past six months, we’ve seen a spike in brands taking a stand against social media platforms and their practices. We’ve also seen serious…

Farm to Corporate Table

Farm to Corporate Table: Business Practices Grown on A Walnut Farm

  November 8, 2021

Growing up on my family walnut farm in Hollister, California, I was oblivious to the unrelenting challenges my father faced each harvest year. From unknown weather conditions or water availability to external market factors, farming is arguably one of the…

Effective Client Relationships

Building Effective Client Relationships

  October 25, 2021

Nuffer, Smith, Tucker is set on redefining the role of public relations as something bigger, greater and more meaningful than its traditional definition. One way that we do this is by getting away from our desks (when we’re not working…

onal Branding in a Digital World

Personal Branding in a Digital World

  October 1, 2021

Ensure your personal brand reflects your goals both online and in-person As a result of the COVID-19 pandemic, many of us have moved from working in-person to remotely and have relied more heavily on personal websites and social media networks…

Elise Frankel

Joining a PR Agency Mid-Pandemic

  September 13, 2021

Elise Frankel Shares a Behind the Scenes Look at Starting as an Account Coordinator in June 2021 Like many recent grads, spending my last year and a half of college 100% online was a far cry from my original five-year…

Create action

Create Action: 5 Tips to Effectively Communicate with Elected Officials

  August 11, 2021

Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When…

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Effective Presentations in the Digital Age

  July 29, 2021

The National Institute of Mental Health estimates that more than 73% of adults are affected by a fear of public speaking. Despite that figure, you can’t escape presentations in public relations – even in the digital age. In fact, the…

Blog Foundation

Setting the Foundation for a Successful Blog

  July 22, 2021

Is your blog not living up to its full potential? Or maybe you’ve been putting off starting one out of fear you can’t keep it up? We recognize that using a blog to connect with your audience may not be…

driving value from public relations

PR for Nonprofits: Four Tips for Driving Value from Public Relations

  July 14, 2021

At NST, we’ve had an opportunity to work with a number of nonprofit and community organizations throughout our more than 47 years in business. Our agency has been fortunate enough to support several leading mission-driven organizations, including the American Red…

Dylan Lomanto

San Diego PR Agency Bolsters Government Relations and Agriculture Capabilities

  July 7, 2021

Dylan Lomanto Joins Nuffer, Smith, Tucker as Government Relations and Public Affairs Specialist In support of growing client needs for government affairs and California agriculture industry connections, Nuffer, Smith, Tucker (NST) adds Dylan Lomanto as a government relations and public…

Hero image what is a style guide and why do you need one

What is a Style Guide and Why Do You Need One?

  May 10, 2021

When your team creates print and online content, does the imagery look cohesive and is the messaging and tone consistent? If not, it may be time for a style guide. A style guide (also known as a “brand book”) is…

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