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Nuffer, Smith, Tucker Earns Six PRSA Edward L. Bernays Awards
Continuing to redefine public relations through campaigns that resonate across diverse industries and audiences, NST was honored with six awards at the San Diego and Imperial Counties Public Relations Society of America (PRSA) 2023 Edward L. Bernays awards, including the…
News Literacy: When Sharing Does Not = Caring
As purveyors of news, all of us in the PR industry have a responsibility to help make the world more news-literate. We must stamp out mis- and disinformation and fake news and shine a spotlight on fact-based journalism. But how?…
Motivational Tips for the Greatest Comeback Story of All Time: The Return to Office
With droves of knowledge workers around the world returning to the office this month – in various models – there are likely lots of people excited for the steps toward a return to normal. There are also a lot of…
New Words from the Year that left us Speechless
Each year the team of lexicographers, linguists and language technologists at Oxford Languages, the publisher of the Oxford English Dictionary, collect and explore “evidence-based data” to understand the year’s developments in language. The most popular outcome from this linguistic exploration…
Giving Back During a Year that Took So Much
At NST, we believe strongly in supporting each other and being willing to lend a hand – so much so it’s one of our organization’s core values. Not only do we hold each other to this commitment, but we recognize…