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The nst blog

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The Latest from NST

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NST Team at the Bernays Awards

NST Wins Seven Edward L. Bernays Mark of Excellence Awards in 2019

  December 5, 2019

As a result of its strategic and comprehensive approach to public relations, Nuffer, Smith, Tucker was recently recognized with seven honors at the 2019 Edward L. Bernays Mark of Excellence Awards Ceremony: A Black & White Affair on Nov. 7….

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How to Make a National Media Story Work Locally

  September 23, 2019

Public relations professionals often hope a local story they are pitching makes national news. On some occasions, the opposite situation presents itself and we are challenged to make a national story work locally in order to be more effective at…

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Using a PSA to Drive Action

  September 4, 2019

A public service announcement (PSA) is traditionally a video or audio clip that is disseminated by local broadcast news stations free of charge with the ultimate goal of raising awareness toward a concern or changing public attitude, behavior or perceptions…

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