The nst blog
The Latest from NST
Categories
A Framework for Public Relations Measurement
June 7, 2018
Public relations is a notoriously difficult field in which to quantify success. After all, public relations practitioners are in the business of cultivating relationships and building trust, which are difficult metrics to measure. In order to prove value to the…
Variety is the Spice of Agency Life
March 7, 2018
When I graduated from Gonzaga University in 2016, I had the vision of landing a corporate or nonprofit public relations job because I wanted to be passionate about the work I was doing. Fast forward to now, and here I…