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![Better Together PR and Marketing blog](https://nstpr.com/wp-content/uploads/2024/03/Better-Together-PR-and-Marketing_blog.gif)
Better Together: The Relationship Between PR And Marketing
There used to be a time in our profession when you worked in marketing or public relations (PR), never both. The norm was to specialize in one or the other, fostering collaboration without crossing into each other’s domain. Each role…
![Personalized Marketing](https://nstpr.com/wp-content/uploads/2023/05/Personalized-Marketing-Blog.gif)
‘Personalized Marketing’ Is More Than a Buzzword
The convergence of public relations and marketing has blurred the line between the two fields, prompting professionals to collaborate and create integrated campaigns. In this landscape, personalized marketing has emerged as a crucial element for success. Today’s consumers are exceptionally…
![Tips for a Successful CTA](https://nstpr.com/wp-content/uploads/2023/04/hero-cta.jpg)
How to Write a CTA Worth Clicking On
As part of our ongoing monitoring of trends in advertising, email marketing and public relations, NST is always looking for new ways to help clients improve their call to action (CTA). In the digital age we live in, people are…
![5 Reasons to Invest in PR Recession](https://nstpr.com/wp-content/uploads/2023/01/5-Reasons-to-Invest-in-PR-Recession-16x9-1.gif)
5 Reasons to Invest in PR During a Recession
Recession, depression, economic crisis … whatever the term, pundits have been sounding the alarm over a looming downturn in the U.S. economy, which has started to reverberate through corporate America. And when potential profits are at stake, many organizations begin…
![NST Blog Lesson-Learned](https://nstpr.com/wp-content/uploads/2023/01/NST-Blog_Lesson-Learned_v3.jpg)
Lesson Learned – Come Prepared with Solutions
Everybody makes mistakes … everybody has those days … According to Harvard Business Review (and Hannah Montana) everybody makes mistakes – but they don’t have to be career limiting. No matter your experience level, you’re going to make mistakes in…
![Hispanic Heritage Month](https://nstpr.com/wp-content/uploads/2022/10/Hispanic-Heritage-Month.png)
Celebrating Hispanic Heritage Month
¡Salud por la celebración de las culturas hispanas! Siempre debemos celebrar la belleza de las culturas hispanas, pero este mes es un buen mes para empezar. Cheers to the celebration of Hispanic cultures! It is always important to celebrate the…
![Influencer Marketing](https://nstpr.com/wp-content/uploads/2022/07/Paige-Blog-Graphic.jpg)
Is it time for an influencer strategy?
Influencer marketing has taken the world by storm and organizations that may have dismissed the idea of engaging with influencers are now likely contemplating which social media star can help elevate their brand. According to Oracle, 37% of consumers trust…
![Tourism](https://nstpr.com/wp-content/uploads/2022/06/Tourism-Lead-Blog-1920x1080-1.jpg)
We Need Arts, Culture, Tourism and Community
The pandemic disproportionately impacted the San Diego tourism industry, affecting arts and culture throughout our region. Between the stay-at-home order, working from home, and our “new normal” – most of us found solace in movies, music, podcasts, Netflix-binges, etc., demonstrating…
![Military Economic Impact in San Diego](https://nstpr.com/wp-content/uploads/2022/05/Military-Lead-Blog-1920-x-1080.jpg)
Military Economic Impact in San Diego
Even if you aren’t originally from the San Diego area, you can guess that San Diego has a large military presence (we’ve all been to the USS Midway Museum). But did you know that San Diego is home to the…
![Board Service Lead Blog](https://nstpr.com/wp-content/uploads/2022/04/Board-Service-Lead-Blog-1920-x-1080.jpg)
Serving San Diego through Board Service
San Diego is commonly referred to as “America’s Finest City” – but what makes it so fine? According to The San Diego Foundation, the San Diego region is home to more than 11,000 nonprofit organizations advancing education, the environment, health…
![News Literacy](https://nstpr.com/wp-content/uploads/2022/03/NewsLiteracy-Blog-Page.jpg)
News Literacy: When Sharing Does Not = Caring
As purveyors of news, all of us in the PR industry have a responsibility to help make the world more news-literate. We must stamp out mis- and disinformation and fake news and shine a spotlight on fact-based journalism. But how?…
![hero Football - super bowl ads](https://nstpr.com/wp-content/uploads/2022/02/Football-Blog-Image.png)
Super Bowl Ad Trends We Expect to Last
It’s no secret that the Super Bowl is one of the biggest television events of the year. And while the results of the big game might have mattered most to the fans and players of the Los Angeles Rams as…