The nst blog

Earned media remains the golden standard in PR, central to the work of many PR professionals who have dedicated their careers to building lasting relationships with journalists. But the evolving landscape of paid and earned media has created a complex…

Professional growth can’t be one-size-fits-all in today’s remote and hybrid workplaces. At Nuffer, Smith, Tucker (NST), learning is a living part of our culture–one that is driven by our people, our values and the dynamic world we work in. Growth…

NST President Teresa Siles has long been a vocal proponent for the importance of surrounding yourself with people smarter than you and those who challenge you. For that reason, professional development is engrained in the core of the agency. It’s…

Every PR professional’s heart starts to race when they see that their client is trending on social media or all over the news. Why? Because a viral moment can feel like catching lightning in a bottle. You want to move…

Thank You for Celebrating 50 Years of NST! Thank you to all the past and present NST team members, client partners and community leaders who helped us celebrate our 50th anniversary last week. San Diego Mayor Todd Gloria was in…

There used to be a time in our profession when you worked in marketing or public relations (PR), never both. The norm was to specialize in one or the other, fostering collaboration without crossing into each other’s domain. Each role…

Over the past decade, influencer marketing has taken over most social media platforms. As brands continue to expand how they utilize influencers in their marketing and PR strategies, it is important for industry professionals to understand how to successfully manage…

According to the Muck Rack State of PR Report 2023, more than half of public relations pros think the term “public relations” needs to be defined more broadly. As public relations practices have evolved past traditional areas of scope, PR…

In the digital age, we are constantly bombarded with information from an array of sources. While the media plays a crucial role in keeping us informed, it is also largely susceptible to misinformation, which can lead to widespread confusion, polarization,…

TikTok’s popularity has exploded since its introduction to the U.S. in the fall of 2016, becoming the fourth most popular social media platform in the country, only surpassed by Facebook, Instagram and Facebook Messenger (Source: DataReportal, May 2023). However, its…

The convergence of public relations and marketing has blurred the line between the two fields, prompting professionals to collaborate and create integrated campaigns. In this landscape, personalized marketing has emerged as a crucial element for success. Today’s consumers are exceptionally…

To embargo pitch or exclusive pitch, that is the question. Essentially, an embargo pitch is sharing information with a journalist before it becomes public knowledge, under the agreement that the journalist won’t publish the news before a certain date. An…