The nst blog

Look out Millennials, there are new cool kids in town! Generation Z – those born between 1995 and 2010 – now account for one third of the global population and represent $143 billion in spending power. With strong population representation…

Dynamic storyteller, strategic thinker, media maven – All descriptions of a great public relations professional. Behind every successful PR pro is an arsenal of tools that help make their job easier. With a slew of options out there, agencies can…

When you’re in college, everyone is always saying that the real world is completely different than a university setting. When college students hear this, we believe it, but we don’t realize how true it is. While majoring in journalism and…

Happy National Cocktail Day from the NST team to you! There’s nothing quite like a refreshing cocktail at the end of a long day. To celebrate, we’re sharing the team’s favorite cocktail recipes so you can sip along with us….

At NST, our team members are driven to redefine the role of PR by constantly exploring beyond the status quo to uncover new solutions, take calculated risks, educate themselves and advance their industry. What better way to explore, grow and…

It’s no secret that the Super Bowl is one of the biggest television events of the year. And while the results of the big game might have mattered most to the fans and players of the Los Angeles Rams as…

Since the onset of the COVID-19 pandemic, it’s remarkable how much our society has learned to accomplish from behind a computer screen. And, while these technological advances have proved successful for many business operations, there is still something to be…

Perhaps it’s simply an assumption fueled by similar terminology, but when I ask a prospective job candidate or new client whether they’ve had experience in developing strategic plans, they often conclude I’m referring to the development of strategic communications plans…

The pandemic fundamentally changed how the San Diego business community behaves, communicates and interacts with each other. So how do you network? Manage your digital presence.

The last few years, filled with political turmoil, increased conversations around race and representation, growing use of social media for business purposes, and an ever-increasing expectation for brand transparency, made way for cancel culture as a permanent staple in our…

“If you find a job you love, you’ll never work again.” That famous quote from Winston Churchill truly sums up why the “Great Resignation” is currently happening. The pandemic and the associated rise of remote work have changed the way…

Growing up on my family walnut farm in Hollister, California, I was oblivious to the unrelenting challenges my father faced each harvest year. From unknown weather conditions or water availability to external market factors, farming is arguably one of the…