The nst blog

The online world is dominated by video content. In 2023, video is expected to account for 82.5% of all web traffic, making it the most popular type of content online. According to a recent Forbes article showcasing the top website…

As part of our ongoing monitoring of trends in advertising, email marketing and public relations, NST is always looking for new ways to help clients improve their call to action (CTA). In the digital age we live in, people are…

All people should have easy access to read, see and understand the content of your website. This basic belief is the foundation for website ADA compliance. For some people, it’s not as simple as opening a web browser, navigating to…

There’s no doubt NST has a long history in the San Diego community and in the communities in which we do business. Just about everywhere we go, we hear stories of how our company’s founders and previous leaders contributed in…

Recession, depression, economic crisis … whatever the term, pundits have been sounding the alarm over a looming downturn in the U.S. economy, which has started to reverberate through corporate America. And when potential profits are at stake, many organizations begin…

Everybody makes mistakes … everybody has those days … According to Harvard Business Review (and Hannah Montana) everybody makes mistakes – but they don’t have to be career limiting. No matter your experience level, you’re going to make mistakes in…

¡Salud por la celebración de las culturas hispanas! Siempre debemos celebrar la belleza de las culturas hispanas, pero este mes es un buen mes para empezar. Cheers to the celebration of Hispanic cultures! It is always important to celebrate the…

Reduce, reuse, recycle. These three words have been drilled into our heads since elementary school and continue to be at the forefront of conversations around the “plastics problem.” When juggling our busy daily routines, it can be hard to make…

Influencer marketing has taken the world by storm and organizations that may have dismissed the idea of engaging with influencers are now likely contemplating which social media star can help elevate their brand. According to Oracle, 37% of consumers trust…

In 2001, Jim Collins debunked the old adage “people are your biggest asset” by asserting not just any people will do. Rather, Collins argued that “the right people” are in fact what drive great organizations. With this philosophy in mind,…

The pandemic disproportionately impacted the San Diego tourism industry, affecting arts and culture throughout our region. Between the stay-at-home order, working from home, and our “new normal” – most of us found solace in movies, music, podcasts, Netflix-binges, etc., demonstrating…

Even if you aren’t originally from the San Diego area, you can guess that San Diego has a large military presence (we’ve all been to the USS Midway Museum). But did you know that San Diego is home to the…