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Nuffer, Smith, Tucker Amps Up Role Of Service Within San Diego Community
Continuing the agency’s legacy of involvement within the San Diego community, Nuffer, Smith, Tucker’s Managing Director Teresa Siles has been named to the San Diego Regional Chamber of Commerce’s board of directors and Vice President Price Adams was approved as…
The Secret is Out: Organizational Purpose Provides Benefits Beyond Altruism
It has been two years since I last wrote about the importance of defining an organizational purpose, or the end benefit to people or society at large. During that time, I’ve seen many people move from skeptics to supporters as…
Button Up Your Influencer Marketing Partnerships
Year over year, brands are spending more on influencer marketing campaigns. Even if you think you’re not familiar with an influencer campaign – you’ve likely been exposed to one. Brands partner with bloggers who create content for their blog, YouTube…
A Framework for Public Relations Measurement
Public relations is a notoriously difficult field in which to quantify success. After all, public relations practitioners are in the business of cultivating relationships and building trust, which are difficult metrics to measure. In order to prove value to the…
Variety is the Spice of Agency Life
When I graduated from Gonzaga University in 2016, I had the vision of landing a corporate or nonprofit public relations job because I wanted to be passionate about the work I was doing. Fast forward to now, and here I…