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Special Report: COVID-19 Is The Pandemic We Worried About
For years, the Food Foresight panel – and scientists and health professionals across the globe – warned it would happen: a pandemic capable of bringing the health of people and economies worldwide to their knees. COVID-19 has been the shock…
As Reputation Drives Company Value, PR Deserves a Broader Role
A recent report by global PR firm Weber Shandwick quantified a belief long preached by PR practitioners around the globe – reputation is (nearly) everything. In the “State of Corporate Reputation” report, the authors noted “corporate reputation is an invaluable…
Ready to Visually Re-brand?
At some point, companies may take a look at their current visual branding and think “this doesn’t really reflect who we are anymore.” They may have hobbled along with a just-OK logo, but realized its shortcomings over time. Or maybe the company…
How Will Farms, Food Business React to Disruption?
This article originally appeared in California Farm Bureau Federation’s Ag Alert. If there’s a term describing business in the second decade of the 21st century, it’s “disruption.” Entrepreneurs uncovering untapped needs and creating new ones, combined with technological innovations that…
Nuffer, Smith, Tucker Celebrates National Agriculture Day, March 20
Every year, National Agriculture Day recognizes and celebrates the contributions of the agriculture industry – a sector near and dear to our hearts at Nuffer, Smith, Tucker. While organizations from a variety of industries have benefited from NST’s knowledge and…