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Is This Thing On? – Why Your Business Should Start a Podcast
As a business, hosting your own podcast can grow your relevancy by increasing exposure and strengthening relationships with your existing and target audiences. A podcast can also help differentiate you from competitors, increase brand loyalty, and provide additional content that…
The Benefits of Gratitude in the Workplace
“Thank you.” How often do you say those two words? To some people, saying ‘thank you’ comes as second nature, but often, this small gesture can be forgotten when you’re in a rush, stressed or have too much on your…
The Importance of Finding Balance
Public relations is a high-stakes and high-demand industry. This means public relations professionals can end up burnt out and overworked if they don’t manage their workload and work-life balance properly. Keep in mind that PR professionals are also real people,…
The Importance of Professional Development
Professional development often falls to the wayside in our busy schedules but should be continuously top of mind. Knowledge is power in the ever-changing world we live in. As public relations professionals, we are asked to help our clients find…
Storytelling Continues to be the Go-to Strategy
In 2022, we are overwhelmed by data. In many cases, organizations can become crippled by a slew of data and a lack of insight into what the data means and how they can use it. While using data points to…
Ready or Not, Here Comes Gen Z. Is your brand ready?
Look out Millennials, there are new cool kids in town! Generation Z – those born between 1995 and 2010 – now account for one third of the global population and represent $143 billion in spending power. With strong population representation…
Top 5 Tools Every PR Pro Should Have
Dynamic storyteller, strategic thinker, media maven – All descriptions of a great public relations professional. Behind every successful PR pro is an arsenal of tools that help make their job easier. With a slew of options out there, agencies can…
Transitioning From Student to PR Professional
When you’re in college, everyone is always saying that the real world is completely different than a university setting. When college students hear this, we believe it, but we don’t realize how true it is. While majoring in journalism and…
Ten Books PR Pros Should be Reading
At NST, our team members are driven to redefine the role of PR by constantly exploring beyond the status quo to uncover new solutions, take calculated risks, educate themselves and advance their industry. What better way to explore, grow and…
Getting out into the community
Since the onset of the COVID-19 pandemic, it’s remarkable how much our society has learned to accomplish from behind a computer screen. And, while these technological advances have proved successful for many business operations, there is still something to be…
Strategic Plans vs. Communications Plans – Breaking Down Their Roles
Perhaps it’s simply an assumption fueled by similar terminology, but when I ask a prospective job candidate or new client whether they’ve had experience in developing strategic plans, they often conclude I’m referring to the development of strategic communications plans…
Networking in the Pandemic Age
The pandemic fundamentally changed how the San Diego business community behaves, communicates and interacts with each other. So how do you network? Manage your digital presence.