The nst blog
The Latest from NST
Categories
NST President Teresa Siles in The San Diego Union-Tribune
Organizational Values, Purpose & Culture are More Important Than Ever According to a 2022 Harris Poll, 82 percent of shoppers want a consumer brand’s values to align with their own. That same survey found that three quarters of shoppers have…
Pun Intended — When to Pun & When to Run
Puns have a long-standing history in marketing, advertising and public relations campaigns – and when done right can be a viral moment waiting to happen. If done poorly or without forethought, a brand can be the laughingstock of the internet….
Tom Gable Retires from Nuffer, Smith, Tucker
A Reflection on a Notable PR Career and Advice to Those Taking the Reigns My last official day at Nuffer, Smith, Tucker Public Relations (NST) was March 31, 2023, eight years after merging Gable PR with NST on April 1,…
How to Write a CTA Worth Clicking On
As part of our ongoing monitoring of trends in advertising, email marketing and public relations, NST is always looking for new ways to help clients improve their call to action (CTA). In the digital age we live in, people are…
Living Our Purpose with ‘Make Things Better’ Initiative
There’s no doubt NST has a long history in the San Diego community and in the communities in which we do business. Just about everywhere we go, we hear stories of how our company’s founders and previous leaders contributed in…
5 Reasons to Invest in PR During a Recession
Recession, depression, economic crisis … whatever the term, pundits have been sounding the alarm over a looming downturn in the U.S. economy, which has started to reverberate through corporate America. And when potential profits are at stake, many organizations begin…
Lesson Learned – Come Prepared with Solutions
Everybody makes mistakes … everybody has those days … According to Harvard Business Review (and Hannah Montana) everybody makes mistakes – but they don’t have to be career limiting. No matter your experience level, you’re going to make mistakes in…
Lessons From a Public Affairs Professional Turned PR Pro
Recently, I experienced a huge career shift, both professionally and geographically. After spending a decade working in public affairs in Washington, D.C., I moved west to San Diego, landing at Nuffer, Smith, Tucker, an established and innovative public relations firm…
Celebrating Hispanic Heritage Month
¡Salud por la celebración de las culturas hispanas! Siempre debemos celebrar la belleza de las culturas hispanas, pero este mes es un buen mes para empezar. Cheers to the celebration of Hispanic cultures! It is always important to celebrate the…
NST Takes on Plastic Free July
Reduce, reuse, recycle. These three words have been drilled into our heads since elementary school and continue to be at the forefront of conversations around the “plastics problem.” When juggling our busy daily routines, it can be hard to make…
People Are Not Your Biggest Asset
In 2001, Jim Collins debunked the old adage “people are your biggest asset” by asserting not just any people will do. Rather, Collins argued that “the right people” are in fact what drive great organizations. With this philosophy in mind,…
We Need Arts, Culture, Tourism and Community
The pandemic disproportionately impacted the San Diego tourism industry, affecting arts and culture throughout our region. Between the stay-at-home order, working from home, and our “new normal” – most of us found solace in movies, music, podcasts, Netflix-binges, etc., demonstrating…