The nst blog

Public relations students hear time and time again about the importance of internships. Like any industry, internships play an important role in the PR world. Not only do they provide you with hands-on experience, but they also create opportunities to…

I’m an extrovert, which means people (especially in business) often assume I’m a terrible listener. In the corporate world, extroverts can be viewed as blunt, assertive, action-oriented and self-centered. These traits can cause coworkers to perceive extroverts as inauthentic, especially…

As a business, hosting your own podcast can grow your relevancy by increasing exposure and strengthening relationships with your existing and target audiences. A podcast can also help differentiate you from competitors, increase brand loyalty, and provide additional content that…

The pandemic disproportionately impacted the San Diego tourism industry, affecting arts and culture throughout our region. Between the stay-at-home order, working from home, and our “new normal” – most of us found solace in movies, music, podcasts, Netflix-binges, etc., demonstrating…

“Thank you.” How often do you say those two words? To some people, saying ‘thank you’ comes as second nature, but often, this small gesture can be forgotten when you’re in a rush, stressed or have too much on your…

Public relations is a high-stakes and high-demand industry. This means public relations professionals can end up burnt out and overworked if they don’t manage their workload and work-life balance properly. Keep in mind that PR professionals are also real people,…

Even if you aren’t originally from the San Diego area, you can guess that San Diego has a large military presence (we’ve all been to the USS Midway Museum). But did you know that San Diego is home to the…

Professional development often falls to the wayside in our busy schedules but should be continuously top of mind. Knowledge is power in the ever-changing world we live in. As public relations professionals, we are asked to help our clients find…

San Diego is commonly referred to as “America’s Finest City” – but what makes it so fine? According to The San Diego Foundation, the San Diego region is home to more than 11,000 nonprofit organizations advancing education, the environment, health…

In 2022, we are overwhelmed by data. In many cases, organizations can become crippled by a slew of data and a lack of insight into what the data means and how they can use it. While using data points to…

Look out Millennials, there are new cool kids in town! Generation Z – those born between 1995 and 2010 – now account for one third of the global population and represent $143 billion in spending power. With strong population representation…

Dynamic storyteller, strategic thinker, media maven – All descriptions of a great public relations professional. Behind every successful PR pro is an arsenal of tools that help make their job easier. With a slew of options out there, agencies can…