The nst blog

There used to be a time in our profession when you worked in marketing or public relations (PR), never both. The norm was to specialize in one or the other, fostering collaboration without crossing into each other’s domain. Each role…

The convergence of public relations and marketing has blurred the line between the two fields, prompting professionals to collaborate and create integrated campaigns. In this landscape, personalized marketing has emerged as a crucial element for success. Today’s consumers are exceptionally…

As part of our ongoing monitoring of trends in advertising, email marketing and public relations, NST is always looking for new ways to help clients improve their call to action (CTA). In the digital age we live in, people are…

Recently, I experienced a huge career shift, both professionally and geographically. After spending a decade working in public affairs in Washington, D.C., I moved west to San Diego, landing at Nuffer, Smith, Tucker, an established and innovative public relations firm…

Influencer marketing has taken the world by storm and organizations that may have dismissed the idea of engaging with influencers are now likely contemplating which social media star can help elevate their brand. According to Oracle, 37% of consumers trust…

It’s no secret that the Super Bowl is one of the biggest television events of the year. And while the results of the big game might have mattered most to the fans and players of the Los Angeles Rams as…

Growing up on my family walnut farm in Hollister, California, I was oblivious to the unrelenting challenges my father faced each harvest year. From unknown weather conditions or water availability to external market factors, farming is arguably one of the…

Does your integrated communications campaign take a holistic outreach approach? If you didn’t get BINGO, reach out to NST Today! In public relations, earned media – content created by a third-party source that is not paid – is often at…

From restaurant menus to advertisements, this evolving technology doesn’t seem to be slowing down As we enter the final months of 2021, it’s safe to say that most of us have utilized QR codes more in the last 18 months…

Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When…

Is your blog not living up to its full potential? Or maybe you’ve been putting off starting one out of fear you can’t keep it up? We recognize that using a blog to connect with your audience may not be…

Crises come in all forms and sizes, from the nuisance lawsuit or customer complaints that go viral, to major cybersecurity breaches, sexual harassment issues, or other incidents that impact a community or take human lives. As strategic public relations professionals,…