The nst blog

There used to be a time in our profession when you worked in marketing or public relations (PR), never both. The norm was to specialize in one or the other, fostering collaboration without crossing into each other’s domain. Each role…

Website analytics are online tools that allow you to track and monitor your website’s performance. They tell you how many people visit your website, how they find your website, and what they do once they are on your website. Google…

Recently, a friend approached me with a request to offer guidance to his daughter, an undergraduate student working towards her bachelor’s degree in art at San Diego State University, as she navigates the world of internships and her future career….

Over the past decade, influencer marketing has taken over most social media platforms. As brands continue to expand how they utilize influencers in their marketing and PR strategies, it is important for industry professionals to understand how to successfully manage…

TikTok’s popularity has exploded since its introduction to the U.S. in the fall of 2016, becoming the fourth most popular social media platform in the country, only surpassed by Facebook, Instagram and Facebook Messenger (Source: DataReportal, May 2023). However, its…

The convergence of public relations and marketing has blurred the line between the two fields, prompting professionals to collaborate and create integrated campaigns. In this landscape, personalized marketing has emerged as a crucial element for success. Today’s consumers are exceptionally…

The online world is dominated by video content. In 2023, video is expected to account for 82.5% of all web traffic, making it the most popular type of content online. According to a recent Forbes article showcasing the top website…

As part of our ongoing monitoring of trends in advertising, email marketing and public relations, NST is always looking for new ways to help clients improve their call to action (CTA). In the digital age we live in, people are…

All people should have easy access to read, see and understand the content of your website. This basic belief is the foundation for website ADA compliance. For some people, it’s not as simple as opening a web browser, navigating to…

Recession, depression, economic crisis … whatever the term, pundits have been sounding the alarm over a looming downturn in the U.S. economy, which has started to reverberate through corporate America. And when potential profits are at stake, many organizations begin…

Recently, I experienced a huge career shift, both professionally and geographically. After spending a decade working in public affairs in Washington, D.C., I moved west to San Diego, landing at Nuffer, Smith, Tucker, an established and innovative public relations firm…

Influencer marketing has taken the world by storm and organizations that may have dismissed the idea of engaging with influencers are now likely contemplating which social media star can help elevate their brand. According to Oracle, 37% of consumers trust…