The nst blog

Does Your Company or Brand Add Value?

Does Your Company or Brand Add Value?

  March 13, 2019

Would anyone care if your company or brand ceased to exist? Statistically – probably not. According to a recent study shared by AdWeek, participants said they wouldn’t care if 77 percent of brands went away. So, how do you ensure…

Ready to Visually Re-brand?

  March 6, 2019

At some point, companies may take a look at their current visual branding and think “this doesn’t really reflect who we are anymore.” They may have hobbled along with a just-OK logo, but realized its shortcomings over time. Or maybe the company…

The Art of Meeting Facilitation: Tips for Facilitating Productive Conversations

The Art of Meeting Facilitation: Tips for Facilitating Productive Conversations

  March 4, 2019

Meeting facilitation is no easy task, especially when working with a group of divergent stakeholders. And even within a group of closely aligned individuals, a meeting may be subject to a variety of challenges from the microphone hog to the…

Millennial and Gen Zers Choose YouTube, Instagram and Snapchat

Millennial and Gen Zers Choose YouTube, Instagram and Snapchat

  January 29, 2019

Online usage is up with Millennial and Gen Z users, and YouTube, Instagram and Snapchat are the big winners. A May 2018 study conducted by Pew Research Center found that of U.S. teens ages 13-17, 85 percent of those surveyed…

Fyre Festival and the Power of Influencers

Fyre Festival and the Power of Influencers

  January 28, 2019

Like the rest of the country, I’ve been drawn to the spectacle of the Fyre Festival documentaries on Hulu and Netflix. I wasn’t as familiar with the catastrophe of the “festival that never was,” so I was shocked at each…

Twitter Talk

Twitter Talk

  December 17, 2018

The popularity of the Twitter meme took off in 2018. Twitter memes are tweet formats used by multiple accounts and are intended to relate to an audience, and usually make them laugh. Twitter users and popular brands such as Pop-Tarts, Target and others use this trend to generate engagement and entertain their followers. They take popular meme formats and change the wording to better fit their brand or products. This high engagement can result in social media success—but can brands become successful on Twitter by using humor and memes?

How Will Farms, Food Business React to Disruption?

How Will Farms, Food Business React to Disruption?

  December 10, 2018

This article originally appeared in California Farm Bureau Federation’s Ag Alert. If there’s a term describing business in the second decade of the 21st century, it’s “disruption.” Entrepreneurs uncovering untapped needs and creating new ones, combined with technological innovations that…

NST Wins Seven Edward L. Bernays Awards for Work with WD-40 Company, California Citrus Mutual and Ronald McDonald House Charities of San Diego

NST Wins Seven Edward L. Bernays Awards for Work with WD-40 Company, California Citrus Mutual and Ronald McDonald House Charities of San Diego

  December 1, 2018

Agency Recognized for Consumer Product Marketing, Blogger Campaigns, Media Relations, Research, Direct Mail and Publications Thanks to its strategic and creative approach to public relations, Nuffer, Smith, Tucker took home seven awards from the 2018 Edward L. Bernays Mark of…

Report Finds Employees a Top Priority of Business Leaders

Report Finds Employees a Top Priority of Business Leaders

  August 22, 2018

In the world of public relations, there is an important stakeholder group that sometimes gets overshadowed by customers, public officials and shareholders: employees. But that could be changing, as CEOs and CMOs representing businesses across the globe see retaining quality…

NST and the Port of San Diego Recognized by Statewide PIOs for Port Master Plan Update

NST and the Port of San Diego Recognized by Statewide PIOs for Port Master Plan Update

  August 1, 2018

In our work to redefine public relations, we consider ourselves lucky to have consistently partnered with clients who are equally dedicated to thinking outside of the box to achieve ambitious goals. One of those clients is the Port of San…

A Framework for Public Relations Measurement

A Framework for Public Relations Measurement

  June 7, 2018

Public relations is a notoriously difficult field in which to quantify success. After all, public relations practitioners are in the business of cultivating relationships and building trust, which are difficult metrics to measure. In order to prove value to the…

Data Breach Equals Trust Breach

Data Breach Equals Trust Breach

  March 29, 2018

We live in a confusing time when it comes to data privacy and security. While many of us want more protection and security, surveys have shown that people are willing to give that up if they understand the end benefit…

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