The nst blog

Would anyone care if your company or brand ceased to exist? Statistically – probably not. According to a recent study shared by AdWeek, participants said they wouldn’t care if 77 percent of brands went away. So, how do you ensure…

At some point, companies may take a look at their current visual branding and think “this doesn’t really reflect who we are anymore.” They may have hobbled along with a just-OK logo, but realized its shortcomings over time. Or maybe the company…

Meeting facilitation is no easy task, especially when working with a group of divergent stakeholders. And even within a group of closely aligned individuals, a meeting may be subject to a variety of challenges from the microphone hog to the…

Airport Authority Veteran Joins Agency as Director of Public Affairs and Government Relations Further developing its capability to deliver effective and meaningful government relations, strategic communications and public outreach for its clients, Michael Kulis joins Nuffer, Smith, Tucker as director…

This article originally appeared in California Farm Bureau Federation’s Ag Alert. If there’s a term describing business in the second decade of the 21st century, it’s “disruption.” Entrepreneurs uncovering untapped needs and creating new ones, combined with technological innovations that…

Agency Recognized for Consumer Product Marketing, Blogger Campaigns, Media Relations, Research, Direct Mail and Publications Thanks to its strategic and creative approach to public relations, Nuffer, Smith, Tucker took home seven awards from the 2018 Edward L. Bernays Mark of…

Agency Welcomes Creative Manager and Account Executive Further developing its capabilities to create effective and meaningful marketing communications, media relations, community relations, strategic planning and digital and social media campaigns for its clients, Nuffer, Smith, Tucker adds two new hires…

In the world of public relations, there is an important stakeholder group that sometimes gets overshadowed by customers, public officials and shareholders: employees. But that could be changing, as CEOs and CMOs representing businesses across the globe see retaining quality…

In our work to redefine public relations, we consider ourselves lucky to have consistently partnered with clients who are equally dedicated to thinking outside of the box to achieve ambitious goals. One of those clients is the Port of San…

Continuing the agency’s legacy of involvement within the San Diego community, Nuffer, Smith, Tucker’s Managing Director Teresa Siles has been named to the San Diego Regional Chamber of Commerce’s board of directors and Vice President Price Adams was approved as…

Public relations is a notoriously difficult field in which to quantify success. After all, public relations practitioners are in the business of cultivating relationships and building trust, which are difficult metrics to measure. In order to prove value to the…

We live in a confusing time when it comes to data privacy and security. While many of us want more protection and security, surveys have shown that people are willing to give that up if they understand the end benefit…