The nst blog

Lessons From a Public Affairs Professional Turned PR Pro

Lessons From a Public Affairs Professional Turned PR Pro

  November 14, 2022

Recently, I experienced a huge career shift, both professionally and geographically. After spending a decade working in public affairs in Washington, D.C., I moved west to San Diego, landing at Nuffer, Smith, Tucker, an established and innovative public relations firm…

NST Takes on Plastic Free July

NST Takes on Plastic Free July

  August 10, 2022

Reduce, reuse, recycle. These three words have been drilled into our heads since elementary school and continue to be at the forefront of conversations around the “plastics problem.” When juggling our busy daily routines, it can be hard to make…

People Are Not Your Biggest Asset

People Are Not Your Biggest Asset

  July 8, 2022

In 2001, Jim Collins debunked the old adage “people are your biggest asset” by asserting not just any people will do. Rather, Collins argued that “the right people” are in fact what drive great organizations. With this philosophy in mind,…

Unleashing the Power of LinkedIn

Unleashing the Power of LinkedIn

  May 18, 2022

According to LinkedIn, the platform’s mission is simple: connect the world’s professionals to make them more productive and successful. And while it’s undoubtedly known that LinkedIn is the chosen social media network for professional use, are people actually using it…

National Cocktail Day Blog

Cheers to National Cocktail Day

  March 24, 2022

Happy National Cocktail Day from the NST team to you! There’s nothing quite like a refreshing cocktail at the end of a long day. To celebrate, we’re sharing the team’s favorite cocktail recipes so you can sip along with us….

code tips

Code Smarter; Not Harder

  March 11, 2022

Tips and tricks for developers and coders alike *Disclaimer – this blog will likely only be understood by fellow coders, programmers and digital media managers. If you do not understand this blog, we don’t blame you. That’s why we hired…

Diversify Your Social Media Strategy

Diversify Your Social Media Strategy

  January 7, 2022

How stable are the social networks we spend so much time and money working with? Over the past six months, we’ve seen a spike in brands taking a stand against social media platforms and their practices. We’ve also seen serious…

Hero TikTok

Harnessing the Power of TikTok

  December 21, 2021

TikTok is the newest addition to the social media scene and it’s taking the world by storm. In just four short years, TikTok has amassed 1 billion monthly active users – surpassing Twitter, Telegram, Reddit, Pinterest and Snapchat. With users…

SEO Myths

SEO: Myth vs. Fact

  November 15, 2021

Thanks to Google’s secrecy around how its algorithms work and rank sites in search results, there are countless myths and misconceptions around search engine optimization (SEO). At times it can feel overwhelming, especially if you’re unfamiliar with best practices. There…

Farm to Corporate Table

Farm to Corporate Table: Business Practices Grown on A Walnut Farm

  November 8, 2021

Growing up on my family walnut farm in Hollister, California, I was oblivious to the unrelenting challenges my father faced each harvest year. From unknown weather conditions or water availability to external market factors, farming is arguably one of the…

Return to the Office Tips

Motivational Tips for the Greatest Comeback Story of All Time: The Return to Office

  September 23, 2021

With droves of knowledge workers around the world returning to the office this month – in various models – there are likely lots of people excited for the steps toward a return to normal. There are also a lot of…

Elise Frankel

Joining a PR Agency Mid-Pandemic

  September 13, 2021

Elise Frankel Shares a Behind the Scenes Look at Starting as an Account Coordinator in June 2021 Like many recent grads, spending my last year and a half of college 100% online was a far cry from my original five-year…

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