Increasing Awareness for County-wide Vaccination Events
NST aided San Diego County McDonald’s owners in hosting pop-up vaccination events throughout the country, developed partnerships with state of California and San Diego County representatives, secured franchisee support in areas with low vaccination rates and managed a cohesive media relations campaign to increase public awareness and participation of the free vaccination events.
NST managed the planning and execution of pop-up events in partnership with San Diego County officials, designed and developed a live website that listed participating store locations and dates for COVID-19 vaccination pop-up events throughout the state, distributed press materials to local media outlets to increase awareness of the pop-up events and drove the public to receive their free vaccinations, and provided on-site media training and media event staffing to local McDonald’s owners to ensure key messages were shared with media.
Coverage in 12 online publications, securing more than 4.1 million online impressions
368 people attended and received vaccinations
Every local San Diego broadcast station, in addition to one Tijuana-based station, attended the media event, garnering a reach of more than 599,000
Media Relations, Event Support