Increasing Awareness for a New Product
To announce their newest product offering, Milton’s Craft Bakers tasked Nuffer, Smith, Tucker with generating awareness of their sweet crackers product line and also promoting brand engagement amongst consumers.
NST developed a targeted list of U.S.-based “mommy” and female food bloggers who were determined to be the most beneficial partners for Milton’s. Each blogger was sent an invitation to sample and review the new sweet crackers, as well as host a giveaway for their readers. After conducting diligent follow-up, posts went live at the same time products were rolling out to grocery stores.
1.3 million impressions
22 blog posts with positive sentiment
1,600 new social media fans