Differentiating a Mortgage Lender from its Competitors in an Increasingly Fragmented and Competitive Workplace
Opportunity
NST was tasked to build awareness of Guild Mortgage and its various loan programs in existing and emerging markets, while working to differentiate the company from major competitors in an increasingly fragmented and competitive marketplace.
Approach
NST developed a comprehensive thought leadership program to position Guild Mortgage and its executive team as industry leaders on key topics important to its business. NST recommended key topics that would generate interested from targeted media, presented them to the thought leadership team and coordinated media outreach on behalf of the executive team. NST drafted thought leadership articles containing the latest data and trend information and facilitated placement in major industry trade publications, all while proactively pithing executives to speak on key topics to secure further opportunities.
Results
184 million impressions in the first half of 2020
Coverage in Bloomberg, Forbes, Money.com, U.S. News & World Report, Wall Street Journal
Guild is featured prominently in a number of third-party reviews and rankings for being a top home lender.
Services Provided
Media Relations, Message Development