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Adjusting Social Media Strategy During a Pandemic
April 13, 2020
A recent webinar hosted by content marketing consulting firm Convince & Convert discussed how our current environment is affecting brand’s social media strategies and the changes that must be made to operations in the interim. In the “11 Things You…
The Secret is Out: Organizational Purpose Provides Benefits Beyond Altruism
July 11, 2018
It has been two years since I last wrote about the importance of defining an organizational purpose, or the end benefit to people or society at large. During that time, I’ve seen many people move from skeptics to supporters as…