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Use Strategy as Your Backbone
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. We’ve had the good fortune of working with companies that at times have been overflowing with ideas, many of them you might even consider…
![Lesson 5: Get Your Hands Dirty](https://nstpr.com/wp-content/uploads/2024/07/Lesson-5-Get-Your-Hands-Dirty_blog.jpg)
Lesson 5: Get Your Hands Dirty
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. A learning and teaching culture has always been core to NST – and there is no better way to learn than to get your…
![Be humble. Be kind. Be a good friend.](https://nstpr.com/wp-content/uploads/2024/05/Lesson-4-Be-humble_Be-kind_Be-a-good-friend_16x9.jpg)
Lesson 4: Be humble. Be kind. Be a good friend.
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. While humility as a quality of successful business leaders has received increased attention over the last several years — along with the concept of…
![Lesson 3: Empower and Invest in Others](https://nstpr.com/wp-content/uploads/2024/04/Lesson-3-Empower-and-Invest-in-Others_16x9.jpg)
Lesson 3: Empower and Invest in Others
NST’s New Learning Manifesto Continues Legacy of Mentorship This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. “What happens if we train them and they leave,” asked one agency leader to another. “What…
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Cheers to 50 Years!
Thank You for Celebrating 50 Years of NST! Thank you to all the past and present NST team members, client partners and community leaders who helped us celebrate our 50th anniversary last week. San Diego Mayor Todd Gloria was in…
![Lesson 2: Do The Right Thing](https://nstpr.com/wp-content/uploads/2024/03/Lesson-2-Do-The-Right-Thing_16x9.jpg)
Lesson 2: Do The Right Thing
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. I remember sitting at an NST retreat during the early 2000s when our ethics committee – a subset of 20-something NSTers – presented a…
![Lesson 1 Go Deep Into Community](https://nstpr.com/wp-content/uploads/2024/02/hero-Lesson-1-Go-Deep-Into-Community.jpg)
Lesson 1: Go Deep Into Community
NST Announces 2024 Philanthropic Partner NST’s involvement in the community has been a critical part of our business for 50 years. When Bob Smith and Dave Nuffer first opened the doors to NST, they strategically decided to get involved in…
![MTB Announcement](https://nstpr.com/wp-content/uploads/2024/02/MTB-Announcement-blog.gif)
Nuffer, Smith, Tucker Selects Nutrition and Food Insecurity as Focus for ‘Make Things Better’ Initiative
Celebrating 50 years of community engagement, Nuffer, Smith, Tucker (NST) enters the second year of its companywide charitable initiative, Make Things Better, with a newly dedicated cause: nutrition and food insecurity. NST’s Make Things Better initiative, launched in 2023, follows…
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New Year, Big Milestone: NST Celebrates 50th Anniversary with Key Learnings
50 Years … it didn’t happen by accident. It took passion, grit, a commitment to doing good work, and constant exploration and evolution, not only by our company’s founders and leaders but also by each person who is part of…
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Nuffer, Smith, Tucker Earns Six PRSA Edward L. Bernays Awards
Continuing to redefine public relations through campaigns that resonate across diverse industries and audiences, NST was honored with six awards at the San Diego and Imperial Counties Public Relations Society of America (PRSA) 2023 Edward L. Bernays awards, including the…
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NST President Teresa Siles in The San Diego Union-Tribune
Organizational Values, Purpose & Culture are More Important Than Ever According to a 2022 Harris Poll, 82 percent of shoppers want a consumer brand’s values to align with their own. That same survey found that three quarters of shoppers have…
![Tom Gable Retirement](https://nstpr.com/wp-content/uploads/2023/04/Tom-Gable-Retirement_16x9.jpg)
Tom Gable Retires from Nuffer, Smith, Tucker
A Reflection on a Notable PR Career and Advice to Those Taking the Reigns My last official day at Nuffer, Smith, Tucker Public Relations (NST) was March 31, 2023, eight years after merging Gable PR with NST on April 1,…