The nst blog
The Latest from NST
Categories
Millennial and Gen Zers Choose YouTube, Instagram and Snapchat
Online usage is up with Millennial and Gen Z users, and YouTube, Instagram and Snapchat are the big winners. A May 2018 study conducted by Pew Research Center found that of U.S. teens ages 13-17, 85 percent of those surveyed…
Fyre Festival and the Power of Influencers
Like the rest of the country, I’ve been drawn to the spectacle of the Fyre Festival documentaries on Hulu and Netflix. I wasn’t as familiar with the catastrophe of the “festival that never was,” so I was shocked at each…
Twitter Talk
The popularity of the Twitter meme took off in 2018. Twitter memes are tweet formats used by multiple accounts and are intended to relate to an audience, and usually make them laugh. Twitter users and popular brands such as Pop-Tarts, Target and others use this trend to generate engagement and entertain their followers. They take popular meme formats and change the wording to better fit their brand or products. This high engagement can result in social media success—but can brands become successful on Twitter by using humor and memes?
Nuffer, Smith, Tucker Expands Expertise With The Addition Of Two Team Members
Agency Welcomes Creative Manager and Account Executive Further developing its capabilities to create effective and meaningful marketing communications, media relations, community relations, strategic planning and digital and social media campaigns for its clients, Nuffer, Smith, Tucker adds two new hires…
Nuffer, Smith, Tucker Amps Up Role Of Service Within San Diego Community
Continuing the agency’s legacy of involvement within the San Diego community, Nuffer, Smith, Tucker’s Managing Director Teresa Siles has been named to the San Diego Regional Chamber of Commerce’s board of directors and Vice President Price Adams was approved as…
Data Breach Equals Trust Breach
We live in a confusing time when it comes to data privacy and security. While many of us want more protection and security, surveys have shown that people are willing to give that up if they understand the end benefit…
Big Changes on Social Media
Social media platforms are constantly searching for the elusive advertising balance that keeps users, influencers and brands happy. Recently, several social media sites have made major changes that will significantly impact influencers and their brand partners. Take a look below…