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The New Era of Earned Media: Affiliate Marketing for PR Pros

The New Era of Earned Media: Affiliate Marketing for PR Pros

  May 28, 2025

Earned media remains the golden standard in PR, central to the work of many PR professionals who have dedicated their careers to building lasting relationships with journalists. But the evolving landscape of paid and earned media has created a complex…

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Education vs Experience

Education vs. Experience: Three Misconceptions Dispelled by Actually Working in PR

  August 2, 2023

According to the Muck Rack State of PR Report 2023, more than half of public relations pros think the term “public relations” needs to be defined more broadly. As public relations practices have evolved past traditional areas of scope, PR…

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