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Managing from the Middle

Managing from the Middle – How to get the Most from your Influencer and Brand Relationships

  August 24, 2023

Over the past decade, influencer marketing has taken over most social media platforms. As brands continue to expand how they utilize influencers in their marketing and PR strategies, it is important for industry professionals to understand how to successfully manage…

Hispanic Heritage Month

Celebrating Hispanic Heritage Month

  October 7, 2022

¡Salud por la celebración de las culturas hispanas! Siempre debemos celebrar la belleza de las culturas hispanas, pero este mes es un buen mes para empezar. Cheers to the celebration of Hispanic cultures! It is always important to celebrate the…


The Importance of Finding Balance

  June 8, 2022

Public relations is a high-stakes and high-demand industry. This means public relations professionals can end up burnt out and overworked if they don’t manage their workload and work-life balance properly. Keep in mind that PR professionals are also real people,…

Transitioning From Student to PR Professional

Transitioning From Student to PR Professional

  March 29, 2022

When you’re in college, everyone is always saying that the real world is completely different than a university setting. When college students hear this, we believe it, but we don’t realize how true it is. While majoring in journalism and…


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