Working at NST

Nuffer, Smith, Tucker (NST) is looking for a creative and driven Social Media Senior Account Executive to join our growing team. If you have a passion for storytelling, a handle on social media best practices, and the skills to turn strategy into informative and entertaining content, this role is for you!

We’re looking for someone who is not only passionate about social media but also brings a creative flair and a strong understanding of the latest trends and platforms. In this role, the Social Media Senior Account Executive will partner with the client lead to manage and execute day-to-day social media activity across several accounts. This team member will help develop and implement social media strategies, create engaging content, collaborate closely with the client team, and support initiatives that enhance overall brand visibility. Is this you?

Send us your cover letter, resume and samples showcasing your social media work to mcm@nstpr.com and let us know what you bring to the table.

This position is hybrid. Our team is in our Downtown San Diego office on Tuesdays and Thursdays.

Responsibilities:

• Serve as the primary social media lead for clients, confidently advising on platform strategy, content direction and best practices, while managing the scope of work, timelines and priorities.
• Lead the social media strategy while managing cross-functional team involvement in the day-to-day handling of client accounts.
• Develop, implement and manage social media strategies across various platforms.
• Help establish client brand visual identity, develop brand voice and partner with the design team to establish look and feel for creative assets.
• Demonstrate strong copywriting skills and comprehensive understanding of client subject matter through social media content, client correspondence and community outreach materials.
• Work with client and cross-functional teams to develop and curate creative assets for social.
• Partner with client team for localized content capture, providing clear direction to help inform and empower optimal raw deliverables.
• Reflect understanding of diverse audiences through uniquely tailored social media strategies to engage multicultural communities.
• Monitor and analyze data and analytics to track organic engagement, reach, impressions and audience growth.
• Collaborate with client and agency teams to build and publish paid social media campaigns, monitor performance metrics and recommend optimizations to improve targeting, creative and overall results.
• Serve as the social media subject matter expert, staying up to date on industry best practices and emerging trends in the marketplace.
• Thoughtfully align social media strategies alongside integrated community outreach campaign tactics.

Experience and Skillset Qualifications:

• A minimum of five years of progressive experience within an agency or in-house corporate environment managing social media accounts with increasing levels of responsibility.
• Bachelor’s degree in communications, public relations, business, journalism, or a related field.
• Proven ability to manage multiple client accounts simultaneously in a fast-paced environment.
• Strong expertise across major social media platforms, including TikTok and Meta platforms (Instagram and Facebook).
• Demonstrated experience building and maintaining robust social media content calendar, creating the social media content and graphics.
• Demonstrated experience leveraging data and analytics to inform strategy and optimize performance.
• Hands-on experience managing, analyzing and optimizing paid social media campaigns and performance metrics.
• Proven track record of effective client communication and relationship management.
• Exceptional writing, communication and presentation skills.
• Highly creative, detail-oriented and strategic thinker.
• Strong collaborator with the ability to work effectively within cross-functional teams.
• Experience of working with government contracts a plus.

Salary: $70,000-$90,000