Working at NST

Do you have a passion for driving successful paid media campaigns and creating meaningful connections between brands and audiences? Nuffer, Smith, Tucker (NST) is seeking a talented paid media specialist to join our team. If you’re ready to shape and optimize paid media strategies across platforms while working alongside the best and brightest, this is your role.

We're seeking an analytical, results-driven specialist with 2-3 years of experience in paid media. This role requires someone who excels at advertising campaign management, is data-savvy, and is eager to explore new media channels and strategies to achieve exceptional results for our clients.

Send us your cover letter and resume, and let us know what you bring to the table.

Responsibilities:

• Develop, execute, and optimize paid media campaigns from conception to launch.
• Work cross-departmentally and with external agency partners to align campaign strategies and goals across the organization, ensuring seamless integration with overall marketing efforts.
• Build out paid media plans for various advertising channels platforms from traditional (TV, radio, print, zoned cable) to digital (SEM, programmatic display/video, Meta, DV360, OTT, etc.), out-of-home and multilingual channels.
• Collaborate with external agency partners to guide strategy, fine-tune recommendations, traffic creative needs and prepare results for client presentations.
• Define, measure, and evaluate relevant paid media KPIs, delivering actionable insights and reporting on campaign performance to relevant stakeholders.
• Conduct all necessary audience research, segmentation, and ad grouping to enhance targeting effectiveness and ROI.
• Oversee and manage the paid media budget, adjusting bids and allocations to meet campaign goals.
• Create and maintain relationships with media vendors and partners.
• Develop and implement paid social media campaigns, with an emphasis on Meta, including set-up and oversight of Ads Manager.
• Collaborate with creative and content teams to develop high-quality ad copy, visuals, and landing pages that support campaign objectives.
• Maintain up-to-date knowledge of industry best practices, new technologies, and emerging trends to inform strategy and campaign adjustments.
• Communicate paid media content and strategies to clients for feedback while effectively managing client expectations.

Qualifications and Skills:

• Bachelor’s degree in marketing, advertising, or related field.
• 2-3 years of experience in paid media campaign management, including hands-on experience with key channels.
• Strong analytical skills and proficiency in data-driven decision-making.
• Knowledge of Google Analytics, ad management tools, and A/B testing methodologies.
• Excellent written and verbal communication skills, with a strategic mindset.
• Ability to juggle multiple projects and prioritize tasks in a fast-paced environment.
• Exceptional organizational skills, familiarity with project management tools such as Asana or similar, and the ability to finish tasks on schedule with minimal supervision.
• Experience with multicultural paid media campaigns and translation services is a plus, but not required.

Hybrid schedule, with two in-office days per week in San Diego.

Salary: $60,000 - $75,000