Working at NST

Do you have a passion for building real connections between brands and influencers who shape culture and conversations? Nuffer, Smith, Tucker (NST) is seeking an Influencer Relations Specialist to grow and evolve our influencer practice. You’ll work across social platforms, collaborate with a smart, fast-moving team, and play a hands-on role in shaping strategies that deliver real impact for our clients. You’ll also have the opportunity to contribute to new business and help expand what influencer marketing looks like at NST.

We’re looking for a relationship-driven, results-focused professional with 3+ years of experience in influencer marketing. This role requires someone who excels at campaign strategy and execution, thrives on cultivating authentic influencer partnerships, and is eager to push boundaries in a fast-paced agency environment to deliver outstanding results for our clients.

If you’re constantly tracking trends, spotting emerging creators, and thinking about what makes content resonate, you’ll fit right in. Send your cover letter and resume and let us know what you bring to the table.

This position is hybrid. Our team is in our Downtown San Diego office on Tuesdays and Thursdays.

Responsibilities:

• Identify, vet, and establish relationships with influencers across various platforms (Instagram, TikTok, YouTube, X, LinkedIn, etc.) that align with client goals and target audiences.
• Serve as the primary point of contact for influencers, ensuring smooth communication, contract fulfillment, delivery of creative briefs, and ongoing engagement.
• Coordinate content calendars, deadlines, and deliverables between influencers and internal teams.
• Support the strategy and execution of influencer campaigns from start to finish, including outreach, negotiation, contracts, content guidelines, and approvals.
• Track influencer campaign performance and engagement using analytics tools and platform insights.
• Prepare reports summarizing ROI, impressions, reach, and engagement for client deliverables.
• Ensure influencer content and online persona align with brand standards, legal requirements (e.g., FTC disclosures), and client objectives.
• Maintain a current database of influencer partners, including performance metrics, contract terms, and brand alignment notes.
• Recommend optimizations for future campaigns based on data and insights.
• Partner with account teams to align influencer strategies with broader PR, marketing, and digital campaigns.
• Collaborate with the creative team on influencer toolkits, branded content, and digital assets.
• Support crisis management or sensitive influencer situations as needed.

Qualifications and Skills:

• Bachelor’s degree in communications, public relations, marketing, or related field.
• Minimum 3 years of experience in influencer relations
• Strong understanding of influencer platforms, social media trends, and digital storytelling.
• Experience managing influencer contracts, deliverables and budgets.
• Strong writing and communication skills, with attention to detail.
• Analytical mindset with the ability to interpret data and measure ROI.
• Self-starter who thrives managing multiple projects, partners and deadlines simultaneously.

Salary: $60,000-$75,000