President and Partner / Chief Exploration Officer
Teresa Siles is NST’s president and partner, and her passion for exploration runs deep both in her personal and professional life. While she caught the travel bug early on in life, she believes exploration can happen without boarding a plane, rather it can – and should – happen daily. She began her career as an intern at NST in 2001. Her journey from intern to president is a testament to her talent, explorative spirt, keen understanding of strategy and natural leadership ability.
Teresa has led a range of strategic planning, integrated media relations, marketing communications, and crisis and issues management projects for clients across multiple industries. She leads the firm’s strategic planning practice, facilitating planning meetings with groups ranging from a handful of executives to hundreds of diverse stakeholders, and is often re-engaged by her clients to help them navigate through and facilitate discussions around tough issues. Among her core skills is the ability to build and refine processes to meet clients’ needs, while eliciting support for future direction from a range of stakeholders.
We Asked Teresa …
What’s your favorite tool in the toolbox?
Brainpower and creative thinking. By using these two “tools,” you can accomplish anything.
What have you learned so far in your career?
Strategy is important — but so is trusting your gut. The best decisions come while using both your head and your heart.
What’s your proudest PR moment?
Seeing our team learning, growing and doing amazing work makes me so incredibly proud. I’ve spent my entire career at NST, and it’s been a place of tremendous opportunity and growth for me. I love seeing that also be true for the next generation of PR pros. On the client side, anytime we can help a client discover something they wouldn’t see on their own, it makes me smile.
Where can we find you outside of work?
Exploring this great city that I’m so fortunate to call home. I’ve lived here more than 25 years and still find new things to discover, whether it’s a new exhibit at a museum, hiking trails or bike paths … and now I get to do it with my family, including my little dude who is four years old. I’m trying to create another explorer.